The Number 1 Secret to Wealth

Could it be true that there is a number 1 secret to wealth? Well, I believe there is and let me put it to you this way.

I expect you will remember Mike Tyson, the famous and infamous world heavy weight boxing champion. What you may not know is Mike Tyson earned about 400 million dollars during his boxing career and was paid up to 10 million dollars per fight. In his early years he had a mentor who took care of him and in his later years after his first mentor died he had a mentor who didn’t take quite such good care of him.

These days I believe Mike is a bankrupt to the tune of about 70 million dollars making him arguably one of the poorest men on the planet.

Yet Mike Tyson made a lot of money with his incredible skills he had, yet when this skill disappeared so did his wealth. Mike Tyson had an ephemeral skill. To explain ephemeral, think of a puddle of water that exist after a rain storm that quickly evaporates in a day or two.

Like the puddle of rain that evaporated when Mike’s skill for boxing evaporated so did his wealth. So my definition of wealth is a little bit different to most, my definition of wealth is [...] Continue Reading…

Two Only Certainties in Life…

In an uncertain world, it’s nice to know there are some certainties… or is it? The two most common certainties are death and taxes… I would add “change” to that list and the rate of change seems to be speeding up. If you are not embracing change you will soon be left behind.

There is another uncertainty out there that has become a certainty, that is – business is finding it real tough at the moment. It seems the competition for your client’s or prospect’s dwindling dollar is becoming more and more fierce.

I say dwindling for a very good reason, State and Federal Governments have raised taxes to the point where it’s genuinely affecting the disposable income people have to spend on non-necessities in life. Utilities charges have leapt 40% plus in the last year or two. Interest rates continue to bite heavily into the weekly income. With the new tax on smokers, a carton of cigarettes can cost you up to $100, I think. One of the smokers in my office admits to being affected by the new tax, a pack of cigarette used to last her 2 days. Now she makes it last 3 days.

These taxes along with new taxes on food, alcohol and fuel continue to bite into people’s disposable income. Bottom line there is less money to spend on anything but essentials by the middle class and it’s even having an adverse effect on the spending behaviour of the affluent and by the mass affluent. What this means for the battered business owner is 3 fold…
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Come Up and See Me Sometime

Sultry U.S. actress or to be politically correct actor Mae West’s (August 17, 1893 – November 22, 1980) Famous come-on line (offer) probably worked just fine for Mae West. But most business owners’ come-on lines (offer) aren’t so compelling and alluring, in fact, most are downright boring, vague, non-meaningful, and non-specific and finish up being filed in the trash can. Now that’s all good news for your printer, maybe the graphic artist, and even Australia Post but it’s not much good to your bank account.

Frankly, this kind of trash isn’t going to cut it anymore in a world where competition for your clients and prospects dollar has never been more fierce. Let’s face it, with the advent of the Internet, the geographical boundaries that once may have protected you from a competitor have now dissolved.

Even I bought my Lexus SC430 online and save myself about $60,000 and don’t forget I’m technophobic. So if I can do it, others surely will.

The power has now shifted firmly into the hands of the buyer who can simply choose to buy or not to buy from whom they damn well like.

You know the past boom economies of the Western World that have fed you in style will no longer tolerate your “plain vanilla” Mr. Professional sale and marketing material. You see the world of business has changed and is changed forever.

All that said, this represent a “cleansing of the pipe”, there will in fact be more $$$ for those who figure out how to get more of it $$$ coming their way. So the first thing you need to do is [...] Continue Reading…

Two Ways to Use Hype in Sales and Marketing.

Like everything in life there is Yin and Yang, we live in a world of duality, good and bad, right and wrong, black and white, right and left, rich and poor, all co-exist. Frankly it’s the same in marketing and sale, there’s good marketing and bad marketing and everything in between.

There same could be said for “hype” in marketing and sales, there’s good “hype” and there’s bad “hype”.

Let me explain… [...] Continue Reading…

What Is The Secret to Mal Emery’s Success?

I am just sitting here on my back balcony overlooking City Beach right now, just asking myself, why is it that I am here right now, enjoying the fruits of my labour while there are so many other people out there that just seem to take two steps forward and then three steps back.

It’s not too often that I get in these contemplation modes, so let’s try to make the most of this one…. Here is one of my major success secrets… [...] Continue Reading…

Get Rich Quick and No Work Is a False God to Worship

You have heard that old cliché… if it sounds too good to be true it probably is. Well in my experience that’s true, no one I know has ever REALLY got rich quickly, even though it may appear that money has been made fast.

On closer examination you’ll find that these folk who suddenly seem to have “found the money” have been working at it for years. They have experienced obstacles, disappointments and hard work along the way.

People seem to want there to be a straight line to success, well unfortunately it’s a wavy line. In fact, in some cases massive zigs and zags. The name of the game is to make the size of the zigs and zags tighter and to have small dips and troughs, be constantly adjusting your efforts to achieve success faster.
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