More Hang-ups about this than Sex

Over the last few rants I’ve been sharing with you what I call “Brass Balls Principles” that I live by.

By the way, women have these too. It’s not in a physical sense that I am referring to here so don’t get hung up on that one.

It’s this particular “Brass Balls Principle” above all other where I have witnessed more hidden money to be found and lost.

It’s the principle of… [...] Continue Reading…

The Healthy Paranoia Principle

“Just because you believe they’re out to ‘get’ you, doesn’t mean they’re NOT out to get you.” I love that quote, I can’t remember who said it, but I live my life based on “Healthy Paranoia”.

Dealing with reality in a positive way, but not ignoring reality, trying to be a positive thinker is wise advice. I much prefer to be prepared just in case things go wrong. [...] Continue Reading…

Yes the world does revolve around you

I have mentioned this fact before, here I am going to elaborate as to why the world should revolve around you, and why it’s all about you.

Of course my daughter is quick to tell me it’s all about her, and if like me you’ve got kids, you know that they already think they are the centre of the universe. In a business sense being the centre of the universe and having the world revolve around you is powerful logic unless… [...] Continue Reading…

Fire Problem Clients Fast

Unlike red wine problem clients, and staff for that matter, don’t get better with time. I have learnt from expensive experience it pays to fire fast and hire slow where staff are concerned.

After all, when you hesitate to fire problem staff, it sends a very bad message to the rest of them. That is, you will tolerate their “poor” behaviour, believe it or not, your “good staff” knew you should have fired them anyway and were most probably miffed by your idle response.

So firing problem staff sends a VERY POWERFUL message to the rest. In a sense you could even advocate firing someone every six months whether you needed to or not just to keep the rest of them on their toes!

It is called the “Sacrifice Principle”.

Anyway, back to why you shouldn’t keep crappy customers or clients… [...] Continue Reading…

This Principle Rules Mal Emery’s Life

Of my most recent Rants, three particular subjects have met with your interest and response more than others.

One was how to get more of the right stuff done. Two was the power of setting goals, and thirdly, of course, how I did myself some damage coming off my push bike recently.

While wanting to give you more of what you want, I have decided that having another accident and finishing up in Emergency, is not actually on my agenda, even though it did get your interest, quite honestly for all the right reasons and thank you for your kind words.

So I have decided to reveal to you a powerful principle I have lived my life by. It does take “brass balls”, and most people even when their life depends upon it, can’t do it, or won’t, even though it is incredibly simple.

You go figure, anyway here it is… [...] Continue Reading…

Mal Emery Nearly Killed!

Mal Emery nearly killed1 300x225 Mal Emery Nearly Killed!
I nearly didn’t make 2010…

I promise you there is a marketing message behind the fact that I nearly brought about my own demise over Christmas. Some would say that’s a good thing, others might not. I’ll prove to you that minutes, even seconds, not only mean a lot but they can actually save your life.

Here’s what happened…

Picture this… I am at the “Bike Entrepreneur” in Osborne Park, with the intention of buying a push bike for a friend. You see, my idea of being healthy and getting healthy is to ride my push bike 3 to 5 times a week along the coast in front of my house, usually ending up at a coffee shop as my form of reward.

Most often, it’s 13 to 15 kms in any one direction, and if the Fremantle Doctor (a big wind) comes up I have been known to “phone a friend” who summarily deposits my now dismantled bike in the back of their car and runs me home.

It does get worse…

[...] Continue Reading…

You suddenly cringe and realise what you’ve just done

Reinvent, Innovate or Die!

Be warned folks, reinventing your business is NOT an option … a change in our economy demands a change in your thinking so your business remains relevant to your customers.

The good news is, change doesn’t have to be painful … and it doesn’t require a major overhaul of your business either. If you’re broad minded, have a desire to increase your profits and you are open to new ideas … then you’ll want to read each word carefully … yes reinvention is that important.

First up you need to look at the people you hang with if you are to be a positive influence to your business and inspirational then you know that you have the hang out with people who are inspiring and a positive influence to you.

Don’t hang out with negative people! You know who I mean.

The sort of person that when [...] Continue Reading…

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