Archive for February, 2005

How to Get Rich

1.   Hit The Lottery. The odds of winning last week’s Saturday Lotto were: 1 in 8.145 million chance, that’s 8,145,000.00 to 1. It’s a plan, but not much of one.
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How Well Do You KNOW Your Client or Prospect

Did you know that dolphins sleep with one eye open and one eye closed?  I have to admit that I didn’t and to tell you the truth I’m not sure if it’ not just another folklore tale like Moby Dick. Anyway, when you think about it, if the sea was home to me, I sure as hell wouldn’t sleep soundly knowing that at any moment some hungry sea predator could sneak up and turn me into sea poo.  So at least if I can see ‘em coming, I’ve got half a chance. 


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Let’s TEST Your Marketing Skills

Decide for yourself which of the following headlines out-pulled the other by 500%.  It’s the actual results of a 4 page sales letter sent to 1400 parents of small children, the purpose of the letter was to offer a children’s portrait service promotion.  The only thing that changed in the promotion was the headline. 


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This IS the Land Of Opportunity

In a financial sense if you’re not where you’d like to be, it’s most definitely NOT because of lack of opportunity.  You can’t let that thought affect you. 


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