Throughout my business life, I have made it my goal to learn from my own experiences and from those of other entrepreneurs. And my consultancy has afforded me myriad opportunities to learn from the successes and ‘learning experiences’ of my clients.
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It’s a fact that business these days is more competitive than it’s ever been. To stay alive, you can’t just offer a quality product at a fair price. You have to know how to market effectively. And, as you know, marketing goes hand in hand with advertising.
Probably the least understood, yet most profitable form of marketing is joint venturing. It never ceases to amaze me how many people miss huge opportunities to make windfall profits simply by doing joint ventures with companies who have customers or products similar to theirs.
Within the following pages are the most important tools you will ever find for developing your own Unique Buying Advantage (U.B.A.) or Unique Selling Proposition (U.S.P.). Now before you lose interest and throw this newsletter in the general direction of the bin, I would like you to know that the development of a U.B.A. is the single most important tactic developed by some of the most successful businesses of our time – big and small.
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