Archive for May, 2005

To Get Rich, Get Personal… First you win their trust… then you win their money.

Never forget that direct response marketing is supposed to be a personal media. You may be writing to 10,000 people, you may even be speaking to millions on TV and radio, who knows how many will see your direct response marketing on the Internet, but you’ve got to communicate with them (your client or prospect) on a one to one basis. 


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Tips For Results $$$ Orientated Advertising Copy

I’ve written sales copy that’s turned over millions of dollars, in some cases year after year. The term I use to describe sales material like this is INTELLECTUAL EQUITY. Without doubt learning this skill has been the most rewarding $$$, than any other skill I have ever acquired in my life. Here’s some tips to help you do the same. 


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7 Strategies to help you stimulate new business, increase existing business, and build repeat business.

1.   System for Frequent Buyer Rewards: Technique to capture repeat business from clientele. Add a “Call to Action” using an Order By date, so points must be accumulated and redeemed within a timeframe.  


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9 Big Tips For Outrageous Marketing in Any Economic Climate

I heard recently where the word “Chunder” originated; believe it or not it came from the tall sailings ships of bygone days.  It seems when a sailor at the top of the mast became sick he would yell to those below “Watch Under” hence the phrase “Chunder”.  I don’t know if the story is folk law or fact but I do know the 9 Outrageous Marketing Tips below are fact.  Read them and Use them. 


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