Here’s a 5 step advertising TEST you should put all your marketing and advertising through NOW. 1. Get Attention! 2. Arouse interest and emotion. 3. Tell an interesting story in a believable way. 4. Offer an incentive to take action…NOW. 5. Ask for action, and make it easy for people to do it.
Read more
From the first day you got into business, you were taught that knowledge about what you do was what you needed to become successful. That your “professionalism” will be the key to success. That people will come to you once they hear about how “good” you are. You were probably given the age old “wisdom” that says if you build a better mousetrap, the world will beat a path to your door! “Yeah, right!” The reality is it’s a lie that 99% of business owners believe and accept.
When Donald Trump built a gold course in New York, he spent $7,000,000 alone on the 13th hole. Of course, some people thought he was crazy because that’s more than it cost to build some entire golf courses. However… the excitement of having a hole with a massive waterfall on it was broadcast all over America, not only that, the joining fee is $300,000 and I believe there is a waiting list. It’s also popular for photo shoots for magazines etc. What value can you really place on such a tactic? It’s endless.
That’s what Emanuel Haldeman-Julius said about changing the title of a book to increase sales. And he should know, he’s the guy who single-handedly sold more than 100,000,000 “little blue books” during the first part of the 20th century (Yes, I said 100 million copies).
© Mal Emery – The Millionaire Maker. All Rights Reserved. Legal Disclaimer & Privacy Policy
WP-Style. · Design by 
Bad Behavior has blocked 262 access attempts in the last 7 days.
