I’m often surprised by how little historical data and perspective people have on their particular industry. In business after business and industry after industry, people are just too darn lazy to even learn the history of their own industry. You must become what Jim Rohn calls a “SERIOUS STUDENT”.
The reality is most people and businesses have accumulated assets, often well hidden from common view. The trick of course is recognising their value. I’ll give you some examples:
Few business failures result from one big mistake or reversal of fortune, although one is a very dangerous number in business. Instead, they come from a series or pattern of top-dog ineffectiveness in these key areas.
No doubt you’ve all heard of George Foreman, the boxing champ who returned to the ring in 1987 after a 10 year hiatus. You might also recall he came back bigger and better than ever and captured the imagination of the public. What some of you may not know is that he has also carved out an incredible career as a commercial spokesperson celebrity for various products, including long term gigs with Meineke Mufflers and later at Salton, a direct marketing company that specialised in selling small kitchen gadgets through TV infomercials.
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