Scepticism and gullibility can and do co-exist in your clients and prospects mind’s.
Hypothetically speaking, there sits on the shoulder of your prospect two diverse voices. On one shoulder, is THE VOICE OF COMMON SENSE, whispering in your client’s or prospect’s ear. And on the other shoulder is THE DEVIL OF TEMPTATION, and they’re both talking simultaneously. Both doing all they can to get their way.




