Archive for May, 2006

The Fastest Way to Get Into Debt is to Find a Need and Try to Fill it

No doubt about it. If you only learn one thing from me, I hope this idea will be it.


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The Biggest Copywriting Secret of All Time and Also One of the Biggest Mistakes People Make

There’s been a big response to my “grumpy and frustrated” nudge last week. All of it positive and taken in the manner it was meant. However, even though I got to lay around a pool at a resort in Phuket, sipping cocktails and being molly coddled by copious amounts of staff who it seemed their only purpose in life was to make you smile, I’m still grumpy.


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Rich People Are Always Prepared to Exchange Money for Time, Broke People Stubbornly Think It’s Smarter to Exchange Time for Money

I’m feeling a bit grumpy and frustrated this week, my insistent nagging in various directions is obviously not worth my trouble. You see I’ve basically had a week of client consultation and critiqueing ads and sales letters. What with being away for nearly 2 weeks, coming back and going away again, and then coming back and going away AGAIN after that, my days are naturally full.


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