“Speed Wealth Zone Catalyst #2” EXPOSED
OK for those of you who over consumed during the festive season and managed to kill off a few more brain cells, a brief reminder. I’ve decided to do my best to drag you to success in 2008 via exposing the key catalysts in achieving wealth fast…what I now refer to as the ‘Speed Wealth Zone.’
It’s derived from my observations of the many ‘Rebellious Entrepreneurs’ that hang around my coaching environment and from my 30 odd years of expensive experience in many businesses of my own and in working up close and personal in the zoo cage with the ‘Rebellious Entrepreneurs’ I referred to above.
I also promised that I was going to offend and annoy some of you in the coming weeks, so sorry in advance. The fact is…..’The truth will set you free but it will annoy you at first.’
I also exposed my definition of the ‘Speed Wealth Zone’ which is…’a small number of events, strategies, tactics or circumstances either deliberately or accidently arrived at that make money flow to you quickly and in abundance, so much so you’ll be wondering where it’s been hiding all these lean years.’ Again if you can’t recall “Speed Wealth Zone Catalyst #1 – Choose Your Wealth Creation Vehicle Carefully” then you can review it or see it for the first time at www.RebelliousRant.com
“Speed Wealth Zone Catalyst #2 – Supreme Competitive Advantage”
Most people of course get into business for the wrong reason, for example, someone who loves furry things goes into the pet shop business, someone who likes working on cars and repairing things, becomes a mechanic, even worse….opens their own mechanical business.
The restaurant folk love and get delight from feeding people, hanging out in groups, having a pint or two, and come to the sad conclusion they’ll go into the restaurant business. A fisherman who fishes for a hobby, buys himself a tackle shop. Another big boo boo is believing you can do it better than your boss and deciding to become a competitor because you’re a whole lot smarter than them.
The easiest and most significant way to create ‘Supreme Competitive Advantage’ in your niche is to buy into the concept that there is no money in your product or service, and all the money is in the marketing of your product and service and for you then to have a self serving statement, Unique Customer Buying Advantage (UCBA) or Unique Selling Proposition (USP), that positions you and sets you apart from all and every competitor in your category so that the only logical choice when a buyer or prospect is seeking ‘YOU’ out is to choose ‘YOU’ above all others.
So you do require a profound legitimate reason for your business existence, we of course look for opportunities, trends, a marketing gap, a price gap, a group of people, a market that desperately suffers some form of pain that we can solve for them and in turn be well rewarded for that effort.
The enemy of the entrepreneur is clutter, by that everyone else’s crap in your letter box. Everybody elses marketing message, as poor as it is in print media, on the radio, on TV, when you drive down the street…all this is clutter that has the potential to get in the way of your marketing message.
So, to stand out in a world of ‘clutter’ you must clearly and concisely communicate your core marketing message, the main reason being clarity for yourself and clarity for the market place. This ensures that you’re the first person they think of in their category and it positions you as being unique or perceived as being unique.
By way of example there’s none better than the promise that launched Tom Monaghan Domino’s chain to fame and fortune and that was as I recall “Piping hot pizza delivered to your door in 20 minutes or it’s FREE” I ask you anywhere did they talk about great tasting pizza’s? Did they talk about the quality? No they didn’t. It’s the same as Macca’s, all they promise is food fast and they’re the biggest and the best with something like 43% of the burger market worldwide. They’ve truly figured out what business they’re in.
Your assignment if you choose to accept it, is to figure out your clients biggest fears, frustrations, wants, desires and needs (pain) and fix it (solution). The best way I know how to do this is to ask them because you are not your client, you will get it wrong and if you’d like to be a marketing expert ask your clients or prospects because they already are experts.
So “Supreme Competitive Advantage” is realizing you need to have a profound legitimate reason for existence and buying into the realization that there is no money in the thing you do, all the money is in the marketing of the thing you do communicated by a self-serving message to the market place that positions you as the only logical choice.
Again, no chance that you’ll enter the “Speed Wealth Zone” without first ticking these boxes.
Committed to Elevating the Financial Wealth and Wellbeing of Society Through Entrepreneurial Excellence and Guilty of Conspiracy to Create Capitalism.
Mal Emery
