Recession Busting Secret #3
Grab Your Client’s and Prospect’s Attention Using Ballsy, In Your Face Advertising.
It was P.T. Barnum who said, “You can’t catch a whale with a minnow”.
What he means there, is that most people in business are trying to be successful, or have unreasonable expectations of the results they’ll achieve using “plain vanilla”, boring advertising and marketing.
The one thing your clients and prospects won’t put up with is being bored.
The ‘wimpifying’ and ‘sissifying’ of Australia by the bleeding heart set continues to sadden me. Believe me, big brother and all his relies are watching and sadly they have nothing more constructive to do.
A while back, a client of mine successfully offended the stuffed shirt peers in her industry.
I know she yells “Hurrah” every time she gets complaints and hate mail from some simpering nitwit without a life.
In fact, my daughter who owns several pizza stores, although I might add, she doesn’t work in them, she works on them, recently offended a few prospects with her incredible brass balls and marketing tactics.
You see, she knows the most important thing you’ve got to do in advertising is to get seen and read. So instead of sticking her advertising in the letterbox, along with all the clutter from the other dumb pizza companies, she ties her advertising on their fence, gate or door handle.
This offends a few, but the upside potential is well worth it.
In author Murray Raphel’s book entitled instructionally “Would Saks Do That?” referring to the Department Store Saks Fifth Avenue he tells the story of how a restaurant was created by giving away a no-strings attached free lunch.
Yes, I know what you’re thinking, “It’d cost a fortune to do that!” But my argument would be “But only a fraction of what it cost to set the restaurant up in the first place.”
Let’s say they gave away $4,000 – $5,000 worth of free lunches. These free lunches were really really good, hundreds of the people who tried them came back and brought all of their friend’s with them, and ultimately converted into regular clients of the restaurant.
I can assure you that this method would be far more impacting and far less expensive than most other forms of traditional advertising.
Any business could adapt this strategy, but darn few ever will. If you want to enjoy the spoils of success in business, you’ve got to have guts.
No guts, no glory.
The lesson is there is often a direct correlation between the passionate positive response you get and your willingness to offend.
Tigers starve last in the jungle. So be sure to grab your client’s and prospect’s attention using ballsy, in your face advertising.
All the Best,
Mal Emery
Committed to Elevating the Financial Wealth and Wellbeing of Society
Through Entrepreneurial Excellence and Guilty of Conspiracy to Create Capitalism
P.S. You can find more out about how how to Recession Proof Your Business & Income in my NEW book! Yes, it has finally been released in bookstores, in fact I saw them in the airports on the way home recently.
However, if you’d like to order directly from my website, you can get an extra special bonus Audio MP3 of a presentation I made recently at my exclusive member-only Platinum Intensive Session entitled “Recession Proof Your Business and Income Mega Pack”, absolutely FR.EE
This bonus disc is not available in bookstores, but we will send out to you at no extra cost (just add $10 for P&H) if you order my new book online at www.recessionproofbusiness.com.au
