Becoming a Marketing Company and Your Expert Positioning
The reality is that there is no money in what you do. The real money is in the marketing of what you do. It’s about you making the shift and becoming a marketing company.
You must developing your USP or what I prefer to call your Unique Customer Buying Advantage (UCBA). So position yourself as an expert and be unique.
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Becoming a Marketing Company and Your Expert Positioning on May 23rd, 2009
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