How The World Finds Out You’re No Good…
So you want more clients and customers? You want to make more money and be more successful?
It should come as no surprise if you’re reading this… marketing’s the secret. There’s a catch of course. You see if you become great at marketing and promotion you just might speed up the rate at which the world finds out you’re no good. So the harsh reality is there is validity in being good at what you do – the service, the product you provide.
An anonymous poem for advertisers re-stated here makes the same observation:
A lion met a tiger
as they drank beside a pool
Said the tiger, “Tell me why
You’re roaring like a fool.”
“That’s not foolish,” said the lion
With a twinkle in his eyes
“They call me king of all the beasts
Because I advertise!”
A rabbit heard them talking
And ran home like a streak
He thought he’d try the lion’s plan,
but his roar was just a squeak.
A fox came to investigate -
Had luncheon in the woods,
Moral: when you advertise, my friends,
Be sure you’ve got the goods!
One way the world finds out that you’re no good is by not being able to write compelling words. Of course I’m hoping that you’re actually very good at what you do like most business owners are. And in fact the reverse will be the consequence… Instead of people finding out you’re no good, they find out how brilliant you are through your ability to master copywriting.
Following on with our 17 Point Checklist to getting your client’s and prospect’s attention, remember before sending out any direct mail offer (a printed ad, an email message, etc.), you’ll want to review your effort to make sure that you have applied each of the following 17 points properly. These will significantly enhance your chances of having a successful response rate.
Any marketing you do, and any money you spend on that marketing is wasted unless it grabs your prospects’ attention and gets them hammering on your door wanting to do business with you.
Especially in these uncertain economic times, when every cost must be considered for its value to your business, the last thing you’re going to want to do is send out ineffective marketing material.
Why? Because in difficult times like ours, there will be a direct correlation between your success, and your ability to get your client’s or prospect’s attention.
10. Use Non-Round Numbers
For some reason, sales go up if you do.
Here’s another phenomenon where pricing’s concerned. If you end your pricing in a “7″ sales go up. Bottom line is you don’t need to know why… it just is.
For example, make your pricing for your products $477 as opposed to $479 and magically you’ll sell more.
Another great way to increase sales is to use the “AB” close technique. Here you offer two packages for the same thing. For example in the car industry you could buy the car out of the showroom on any given day but now suddenly it comes with a bunch of extras like mag wheels, roof rack, extended warranty, weekly car washes.
Instantly it’s not an apples to apples comparison – it’s an apples to oranges comparision. You’ve switched it from a yes or no decision to a yes or yes. Which one will I buy? Not will I buy or won’t I buy.
You can virtually apply this to any product or service. Think about how you can apply it to your business.
All the best,
Mal Emery
Committed to Elevating the Financial Wealth and Wellbeing of Society
Through Entrepreneurial Excellence and Guilty of Conspiracy to Create Capitalism
