The REAL Secret…
Assemble any group of the population. In a business sense, it could be your industry if you’re in one.
…Assemble your entire family if you like.
Take 100 of the richest people on the planet, take 100 of the best tennis players, pick any small country town, any sales force, and the following is what you’ll discover, that’s universally true.
You can divvy the population up in the various groups I’ve described and many other groups, and here’s what you’ll find…
5% are stars
15% are pretty damn good, and
80% are losers and clueless in a sense
If we apply a monetary calculation to what I call the 95/5 rule, it’d go something like this:
5% of any niche or industry finish up with 95% of the wealth. 15% of that niche or industry should be ok as long as they don’t do something stupid (you know how easy it is to do something stupid). 80% graft out a living. And, if you examined 20% of that 80%, you’ll find that they’re virtually broke and clueless. In fact, so broke they can barely afford to pay attention.
The 95/5 rule holds up in sport as well. If you think about tennis and golf, for example, 5% of the elite finish up with 95% of the money. 15% do ok, and the remaining 80% make up the numbers.
Interestingly enough, if you take away all the wealth from the 5%, and divvied it up among the 80%, the 5% will get it all back, and the 80% will mess it up.
It’s not that the 5% is so exceptional or necessarily gifted in some way. It’s more so because the 80% CHOOSE to be so unexceptional.
That’s why when members of the bottom group that Lotto, they don’t seem to get any lasting benefit from their win.
It’s the same when they’re given money, or if you spend money on them.
So why is this so, and what is the REAL secret?
The REAL secret is, is that it’s not a question of money, time and resources… History prooves that there’s more money and resources available today than at any other time in history. Yet, the 95/5 rule has been constant, literally from the beginning of time.
In spite of every advantage that we have today that you can think of, like technology, god (him or herself)… Nothing has changed.
Why…? The REAL secret.
Because, it never has been a question of resources. It will never be the right time to be successful. You’ll never have enough time, you’ll never have enough money, there will always be resources missing – your ducks will never line up…
The REAL secret, the less palatable REAL secret that gives you nowhere to hide, and no one to blame, other than yourself, is because, the REAL secret is:
It’s actually a question of CHOICE, and BEHAVIOUR.
You see, you actually have a choice of which group you are a member of. And your behaviour will determine if you’re a 5er, a 15er or an 80er…
Even in my Platinum Mastermind Coaching Programme, the 95/5 rule applies, except that the bar is set a lot higher. $100,000 days in business are not that uncommon. Some enjoy Million Dollar weekends. Others make more money in a week, or a month or two what most people toil away in a year.
I refer to these individuals as “Rebellious Millionaires”.
By definition, being part of the 5% requires them to be rebellious. To do the opposite of the masses. Unless, of course you aspire to be and have what the masses have.
Interestingly enough, these 5%ers and 15%ers are, in every other respect, just as ordinary, boring and dysfunctional as the masses. Their list of flaws are long.
What IS important about them, is their commonalities. Which are a by-product of CHOICE and BEHAVIOUR.
Although unpopular, this IS the REAL secret.
No need to FIND yourself placed in a group, instead, you have the POWER TO PLACE YOURSELF. Failure to do so will only cost you time you can’t recapture, pain, loathing and money.
In a few days I’m going to give you an opportunity to join the 5%ers and make 2009 your best year ever. Register your interest by clicking on the link below.
It’s time to shake yourself off like a wet dog, forget the doom and gloom, don’t be green with envy, instead be intoxicated with power by joining us NOW.
Go to www.malemery.com/therealsecret.html to register your interest.
All the Best,
Mal Emery
Committed to Elevating the Financial Wealth and Wellbeing of Society Through Entrepreneurial Excellence and Guilty of Conspiracy to Create Capitalism
