Come Up and See Me Sometime

Sultry U.S. actress or to be politically correct actor Mae West’s (August 17, 1893 – November 22, 1980) Famous come-on line (offer) probably worked just fine for Mae West. But most business owners’ come-on lines (offer) aren’t so compelling and alluring, in fact, most are downright boring, vague, non-meaningful, and non-specific and finish up being filed in the trash can. Now that’s all good news for your printer, maybe the graphic artist, and even Australia Post but it’s not much good to your bank account.

Frankly, this kind of trash isn’t going to cut it anymore in a world where competition for your clients and prospects dollar has never been more fierce. Let’s face it, with the advent of the Internet, the geographical boundaries that once may have protected you from a competitor have now dissolved.

Even I bought my Lexus SC430 online and save myself about $60,000 and don’t forget I’m technophobic. So if I can do it, others surely will.

The power has now shifted firmly into the hands of the buyer who can simply choose to buy or not to buy from whom they damn well like.

You know the past boom economies of the Western World that have fed you in style will no longer tolerate your “plain vanilla” Mr. Professional sale and marketing material. You see the world of business has changed and is changed forever.

All that said, this represent a “cleansing of the pipe”, there will in fact be more $$$ for those who figure out how to get more of it $$$ coming their way. So the first thing you need to do is [...] Continue Reading…

Two Ways to Use Hype in Sales and Marketing.

Like everything in life there is Yin and Yang, we live in a world of duality, good and bad, right and wrong, black and white, right and left, rich and poor, all co-exist. Frankly it’s the same in marketing and sale, there’s good marketing and bad marketing and everything in between.

There same could be said for “hype” in marketing and sales, there’s good “hype” and there’s bad “hype”.

Let me explain… [...] Continue Reading…

What Is The Secret to Mal Emery’s Success?

I am just sitting here on my back balcony overlooking City Beach right now, just asking myself, why is it that I am here right now, enjoying the fruits of my labour while there are so many other people out there that just seem to take two steps forward and then three steps back.

It’s not too often that I get in these contemplation modes, so let’s try to make the most of this one…. Here is one of my major success secrets… [...] Continue Reading…

Get Rich Quick and No Work Is a False God to Worship

You have heard that old cliché… if it sounds too good to be true it probably is. Well in my experience that’s true, no one I know has ever REALLY got rich quickly, even though it may appear that money has been made fast.

On closer examination you’ll find that these folk who suddenly seem to have “found the money” have been working at it for years. They have experienced obstacles, disappointments and hard work along the way.

People seem to want there to be a straight line to success, well unfortunately it’s a wavy line. In fact, in some cases massive zigs and zags. The name of the game is to make the size of the zigs and zags tighter and to have small dips and troughs, be constantly adjusting your efforts to achieve success faster.
[...] Continue Reading…

Get Ready For a Quantum Leap

Today is your lucky day, you see there is one area of making money that can give you a quantum leap and insure you never have to worry about it again.

Multi multi multi millionaire, maybe billionaire, Howard Ruff said, “If I could teach my children one skill and one skill only to ensure that they never have to worry about money it would be the skill of marketing and exposure.” And he is right of course.

It is the skill above all other whether you work for someone else or wisely choose to work for yourself in business that makes all the difference to the level of financially success you achieve.

And there is a CRITICAL SECRET to marketing success I’m about to reveal here…. [...] Continue Reading…

It Really Is a Crazy and Unfair World Out There…

It really is a crazy and unfair world out there…

On one hand, there are people who seem to bust their proverbial behind working year after year trying to make a dollar in business or working for a boss… all to earn a pay cheque that does little more than pay the bill.

On the other hand, there are those who seem to have found a better way and find all the money they need. What I’m talking about here are people who live life on their own term – working when they want, with whom they want. What’s more they have all the free time in the world to spend time with their family… travel and really enjoy life.

And when it comes to the problem of business like competitors… difficult economic conditions and staff hassles, these folks keep living the good life like nothing is changed.

You see these rich people set up their business so it works without them. Poor people set their business so they always have to be there. Consequently rich people own their business, poor people are owned by their business.

And proof that the business owns you is that it can’t function without you. Now if you are a self-employed mostly you finish up being employed by yourself and of course this stills makes you an employee.

And most employees (self-employed) are broke job owners. Here is why. [...] Continue Reading…