My favourite way to avoid price resistance is to use the apples to oranges comparison formula as opposed to apples to
apples. The reality is of course you can’t compare apples to oranges of course because they’re totally
That’s how you want to make it seem to your prospects so that they’re
never comparing you apples to apples with a competitor.
and to be quite honest, that is pretty much my reality these days.
Of course, none of that happened by accident. I actually set out to make business “work” for me not me
“work” for business a long time ago, although my “reasons” have changed as the years have
For example when I was a kid starting out with a young family, I wanted to earn good money and provide well for my
family without the business stealing my life, with me seeing little or none of my family.
That’s why in the first place, I invented the “Start, Buy, Build and Sell” model where business is
concerned. This model allowed me to work hard for a short period of time, then sell the business for what could be
described as a massive profit and then have 6-12 months off before I did it all again.
It was always about “autonomy” for me. These days, my “autonomy” looks a lot different to
that. In fact, it’s very much as I’ve described it above in the bullet points.
It’s sort of a reward for all my efforts over the years.
The subject of “autonomy” is a dangerous but important idea.
You’ll be mostly criticized for having it by people who don’t have it, although their problem’s not
with the idea of autonomy itself, it’s just they don’t like you having it!
Read on if you like the idea of “autonomy”, independence and control in business and in your personal
You may or may not know, a couple of years ago I remarried after ovarian cancer claimed my wife’s life. Well in
getting remarried, I inherited an 8 year old step daughter.
As you can imagine, I haven’t had an 8 year old around me for years, decades in fact and it took a little bit
of adjusting. Now about 3 years later, all is good and I’m affectionately known as “Steppy” obviously
short for step-father.
I do sympathize with my wife Ying though because now she’s got 2 kids to drive her crazy, me and Shania.
Anyway, on our first Christmas as a family together I literally broke Shania’s heart. It wasn’t
deliberate, I’d forgotten how all this Christmas stuff works and of course some things about how it works had
If you’ve been around me a while, you probably know that I advocate running your business as if it’s in
crisis because one day it will be. It’s been wise counsel that’s been adopted by many of members over the
In some cases, the advice has been worth millions and millions of dollars.
When everyone wants to celebrate about their success, and I love to celebrate as much as the next person, I say
McDonalds founder Ray Kroc said it eloquently when he said, “We invent faster than they can copy.”
Throw the internet into this equation where everything is there for everyone, including your competitors, to see
and it’s never been truer that it’s “reinvention or oblivion”!
At my recent Business School on the Gold Coast in front of 170 members, I used an example of an industry I believed
was facing disaster if they didn’t reinvent. I sort of said it tongue in cheek and with a little bit of
Well, within a week it came true BIG TIME! Read on to discover how quickly an industry can be destroyed or changed
The truth is the dreamers were right back in the early 90s. The internet really is the “cash spewing, money
spitting opportunity” they said it was except back then they were ahead of their time by about 10 years.
Today of course, if you haven’t figured that sucker out (the internet) yet or you’re not at least trying
to figure it out, then it will probably be desolation for you and your business 5 years from now.
The truth is the internet really is a BIG DEAL. That said, it hasn’t and won’t wipe out
other media like print, radio and TV.
It has and will affect other media though, in some cases dramatically.
These other media have a battle on their hands but it won’t wipe any of them out.
Like all marketing there’s right ways and wrong ways to do it and where the internet’s concerned people
screw this one up more than any other.
The bad news is this media, the internet, is unforgiving. It won’t tolerate any sloppiness unlike the other
media which does.
So if you get it right, the rewards are unmatched but if you get it wrong you’ll wonder where the money is
Anyway, read on to discover the RIGHT WAY to market online and the fundamental truths about internet success that
won’t change in a big hurry…