My favourite way to avoid price resistance is to use the apples to oranges comparison formula as opposed to apples to
apples. The reality is of course you can’t compare apples to oranges of course because they’re totally
That’s how you want to make it seem to your prospects so that they’re
never comparing you apples to apples with a competitor.
and to be quite honest, that is pretty much my reality these days.
Of course, none of that happened by accident. I actually set out to make business “work” for me not me
“work” for business a long time ago, although my “reasons” have changed as the years have
For example when I was a kid starting out with a young family, I wanted to earn good money and provide well for my
family without the business stealing my life, with me seeing little or none of my family.
That’s why in the first place, I invented the “Start, Buy, Build and Sell” model where business is
concerned. This model allowed me to work hard for a short period of time, then sell the business for what could be
described as a massive profit and then have 6-12 months off before I did it all again.
It was always about “autonomy” for me. These days, my “autonomy” looks a lot different to
that. In fact, it’s very much as I’ve described it above in the bullet points.
It’s sort of a reward for all my efforts over the years.
The subject of “autonomy” is a dangerous but important idea.
You’ll be mostly criticized for having it by people who don’t have it, although their problem’s not
with the idea of autonomy itself, it’s just they don’t like you having it!
Read on if you like the idea of “autonomy”, independence and control in business and in your personal
You may or may not know, a couple of years ago I remarried after ovarian cancer claimed my wife’s life. Well in
getting remarried, I inherited an 8 year old step daughter.
As you can imagine, I haven’t had an 8 year old around me for years, decades in fact and it took a little bit
of adjusting. Now about 3 years later, all is good and I’m affectionately known as “Steppy” obviously
short for step-father.
I do sympathize with my wife Ying though because now she’s got 2 kids to drive her crazy, me and Shania.
Anyway, on our first Christmas as a family together I literally broke Shania’s heart. It wasn’t
deliberate, I’d forgotten how all this Christmas stuff works and of course some things about how it works had