OK. Hopefully you remember I’m revealing for the first time ever, my “High
Speed-Wealth” TRIGGERS. These TRIGGERS when executed correctly allow you to get into the
“Money Zone” in business any time you like.
So far, I’ve revealed 3 all important TRIGGERS. Here they are again…
HIGH SPEED-WEALTH TRIGGER #1: The Choice of Business Itself HIGH SPEED-WEALTH TRIGGER #2: Identify a "Starving Crowd" (Market) in Pain With
Money HIGH SPEED-WEALTH TRIGGER #3: Create Compelling Marketing Messages
(For Your Starving Crowd With Money)
Of course, we’re not done yet. Getting into the “High Speed-Wealth” Zone requires
more than just 3 TRIGGERS. They’re a bit like baking a cake and following a recipe. The order in which you use the
ingredients is important just as leaving some of the ingredients out is also.
So use them in the order described, that I’ll continue to describe here and don’t miss any out if
you’re intention is to get into the “Speed-Wealth” Zone at Will.
So read on to discover more “High Speed-Wealth” TRIGGERS…
After 38 expensive years of experience in the bloody battlefield of business, I've come to the conclusion that the
"Speed Wealth Zone" does exist. I’ve proven that personally for myself and even more importantly my clients have
experienced the same phenomenon.
And even better still, they can now do it at will, that is get in the "Speed Wealth Zone".
It was the late great Earl Nightingale that eluded to the fact that sometime in an entrepreneur's life, their ducks
seem to line up, the planets do align and everything seems to "come together" and money flows in abundance.
Now they're not his exact words, nowhere near it in fact but hopefully you get my drift.
Certainly from personal experience, it does happen but rarely is it repeated at will. Mostly, it happens by accident.
Given that we can't depend upon wealth being created "by accident", I've gone into the trouble of identifying a bunch of
"triggers" I’ll refer to here as "High Speed-Wealth Triggers" that make getting into the "Money Zone" a repeatable
Here’s my list of triggers…
Chances are you've heard me say "the truth will set you free but upset you at first". From my experience
that’s definitely the case.
Like when I tell somebody that their "baby is ugly", their business is a dog, it often doesn’t go down that
It’s little wonder after all what parent likes to think their "baby is ugly"?
Sadly, it’s the same with business owners. They get "had up" emotionally where their business is concerned. And
"when emotion goes up, intelligence goes down".
Heck, even some of my best clients, I aggravated the daylights out of when we first met.
Of course, we laugh about it today but it wasn’t funny at the time.
Usually, the level of pain someone is in, is the thing that makes them change. Generally speaking, there is nothing I
can do to make them change, other than play fair and give them my best stuff.
All this in the hope that they are the RIGHT person at the RIGHT time with the RIGHT information.
All this leads me to the point of this blog. What I’m going to reveal here will be enormously hard for some
people to swallow.
WARNING and a DISCLAIMER! This blog is not written on the pretence of helping everyone. It’s written
specifically for the business owner and entrepreneur who is particularly interested in building a profitable
And frankly, why else would you be in business?
In a world of economic uncertainty and insecurity, where cash flow shrivels, pain and anxiety prevail, it’s
never been more important for the business owner and entrepreneur to become ruthless and tough minded when managing
their business for profit.
Some of you will find parts of this blog hard to swallow. But if you do, suck it up any way. It’ll introduce
you to a new and better model for creating wealth in these tough times that seem to not want to end.
Recently, I was out with a bunch of old friends having a feed, reminiscing and talking about old times. Then the
accusation and great conflict came up, that I was a workaholic who would never retire.
It was said with some intent on the basis that there’s something wrong with the way I live my life. Anyway, as
I approach very quickly the ripe old age of 61, those comments caused me to reflect on my take on all of this.
Welcome to 2013! Fortunately, I am not superstitious so the number doesn't trouble me. You see I've never made a cent
by accident and I don't know any incredibly wealthy person who has.
Success has little or nothing to do with good or bad luck in my opinion.
Mostly if you follow successful people around you will find they work for it. Although, for them it's often not work.
In other words, they've been able to blur the line between work and play and that's what I do.
Bottom line, there are practical reasons for success that go way beyond good or bad luck.
So let's do our best here to swing the pendulum in your favour in 2013. I'm going to start with revealing a secret that I figured out at the tender age of 22 that made me very very
rich, the good news is, it's just as applicable today, 39 years later.
In fact, it's made many of my clients, who were prepared to pay attention, very very rich also.
Read on to discover this shocking secret that's made me a lot of money.
Carrying on from our Direct Mail Secrets, here’s another one.
The List will Make or Break your Direct Mail Project
Sad but true. By list here I mean, whoever receives your direct mail piece. You see, the receptivity
of the recipient to your mailing has more to do with the Success or Failure of your
mailing than the quality of the marketing itself.
Its all about the LIST and the LIST SELECTION. So read on to discover what the very best Lists are to mail to and how
to maximise your dollar return and minimise your spend.
I am not sure if you are aware, but Zig Ziglar passed away yesterday after a bout of pneumonia. And the passing of
this great man should not go unrecognized. Certainly simply for the reason he’s played in my success and may be
Surprisingly enough, a Zig Ziglar Sales Seminar in Perth in about 1973, if my memory serves me well, was the first
ever seminar I attended. At that time, I was a 21 year old sales rep for ACI Crown Corning. And it was the
“done” thing at that time for the Corporate suites and sales guy to get along and see Zig.
Crown Corning may have even paid for me to attend with the sales managers and the sales folk of the time. Anyway,
there was, I think, 5000 people there although don’t hold me to it. I’ve consumed a bit of red wine since
then and unlike red wine my memory doesn’t improve over time.
I was inspired by a bunch of the things Zig said that day and I am still inspired by them today and I think it is
timely that I bring one of them to your attention here under the circumstances of his passing.
Now I could bury this secret of all secrets in the copy or I could just spill the beans right now. Let's try the
Knowing Exactly WHO You Want to Influence
(Attract) Is Everything.
It may sound simplistic but by clearly defining and clearly understanding your ideal "Who" is the most important part
of the game. You could easily call it a niche. You see treating your market as a giant mass of human meat is a losing
economic model. You will work harder, spend more and make less money choosing that road.
Read on to discover how to define your ideal "Who"...
It's true. You’ve really got under my skin of late because of this one thing. Like a stone in your shoe. Or an
itch which won’t go away.
Let me explain...
This is a special Rant. It comes to you from Nashville, Tennessee in the US. I'm here to present at the GKIC Info
Summit with Dan Kennedy.
Beautiful city, Nashville. About 1.5 million people so it’s not too crowded and the hotel we're at has 2,800
rooms and is nothing short of spectacular.
Also, the Fall (autumn) is in full swing and the countryside is awash with many colours as the trees get set for the
I’m alone in my room at the moment. My travelling companions are off doing their own thing... Ian Marsh is
working in his room. General Manager Adam Webb and Copywriter Steve Plummer have taken a trip downtown to sample the
live music scene.
So I’ve had time to contemplate.
And yes, you’re bugging the heck out of me because...
Almost universally I'm seeing WEAK, LAME, UNINSPIRING offers in the copy I've been critiquing.
Read on as I unravel what appears to be the obvious but usually overlooked, about offer construction...