Last week I finished up in emergency hospital again, the second time in 6 months, even though I have never managed it before in 58 years.

I emerged some 5 hours later in plaster, from toe to knee, on my right leg with 2 broken bones.

You are probably wondering how I achieved such an injury this time. It wasn’t as colourful as being knocked off my bike, instead it was a late evening attempt to repair my reticulation which had been damaged by my lawn mower guy.

Given that I was flying overseas the next morning I decided to make the repairs then and there rather than have water spraying everywhere while I am away.

And here is where my problems started. I reached for the spade and promptly started chopping out a square of rather thick buffalo grass around the sprinkler. This was done by me jumping firmly on the spade to cut through the grass. It was taking about three hefty jumps on the spade of my ample 90 Kg to actually cut through the grass. And on my final jump I slipped off and landed awkwardly with all my weight on the kerb. Immediately I knew I wouldn’t be going anywhere except to hospital.

But like a good trooper, although now crawling on the ground I completed the task and repaired the offending sprinkler, then crawled to the house on hands and knees. The rest you know about. So here’s the marketing message I can salvage from my second trip to emergency.

It reveals one of the most powerful success strategies possessed by most really successful people…

How you handle an emergency or disaster determines the level of success you achieve.

All really successful people have a way of dealing with difficulty and the inevitability of it that sets them apart from the rest.

A great characteristic of good leaders is their ability to make DECISIONS in a crisis or emergency. That’s why CEO’s get paid huge amounts of money. Think about what Iacocca did at Chrysler… SIMULTANEOUSLY when Chrysler was faced with obliteration, again this is an emergency in business but not the sort of emergency I found myself in with my broken foot.

Here Iococca did, first he took an axe to the expenses, negotiated a better deal with the creditors and the government, launched two new product lines, not one, two, SIMULTANEOUSLY: the mini-van and the convertible. You may recall also Iacocca and Chrysler invented the cup holder which was the single most important development in the automotive industry since the assembly line.

The convertible story is a fabulous one. It went something like this – Iacocca was walking around the factory, and a couple of workers came over and said, “You know that car would look great as a convertible!” Iacocca didn’t go back to step two, five or six, didn’t worry about what resources he didn’t have to launch a line of convertibles.

Instead, on the verge of bankruptcy and haemorrhaging money he said “Get a blow torch, cut the roof off and lets get in it and go drive around and see if girls look at it!” That’s called consumer research and then they came back and he said lets sell them. He didn’t say well get 15 engineers together and let’s start working on it.

See that’s acting as if it’s an emergency and it was. The convertible went on and has become an institution and it’s called the Viper and it changed the game in the sport car market by providing an affordable “muscle car” within the reach of ordinary consumers.

Let’s face it. If you are in business, or more particularly, if you are an entrepreneur, emergencies are like traffic jams. You are going to encounter them on a daily basis. What’s more important is HOW YOU RESPOND to the emergencies with MASSIVE ACTIONS, not some sequential 1 2 3 4 5 6 step by step process.

Ultimately, if you are not running your business as if it’s in crisis, it soon will be an emergency.

All the best,

Mal Emery
Committed to Elevating the Financial Wealth and Wellbeing of Society
Through Entrepreneurial Excellence and Guilty of Conspiracy to Create Capitalism

P.S. If you’ve missed any of my previous Rants, I have them all available
for you to see on my website.

Simply go to www.rebelliousrant.com and enjoy!

Posted on April 09, 2010 - 07:26 PM

- Updated on April 09, 2010 - 07:26 PM


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Witold

Witold

  Hi Mal , Sorry to hear about the garden accident . I am sure you will be back on the bike soon . In 35 years of car driving never felt a need for a cup holder in my car . A car is for driving not a place to live and eat ( drink ) Always enjoyed getting out of the car to find a drink and a table or sometimes a bar for a cold drink on a hot day . Cheers
Apr. 09, 2010, 8:24 AM · 

Martin Day

Martin Day

  Hi Mal

It's your old 'sparring partner' Martin Day here wishing you a FASt recovery.!

Patricia says the same!!

Bye for now...
Apr. 09, 2010, 8:32 AM · 

Rodney joy

Rodney joy

  Greetings Mal ol mateeyes,

In a word, MEDIC!

Mate im sure you have a counter intention going on ? or you simply love those W.A. nurses?

Well mate OUTSTANDING EFFORT with staying in the feild after the bomb shelled you
Apr. 09, 2010, 10:30 AM · 

allan oakes

allan oakes

  Mal I almost cut of my big toe the other day doing something similar What I learn't was that we are supposed to be smarter as we get older but it seems we are not. A business is an enterprise that can run by itself has systems and procedures in place to control monitor and measure the actions and activity that produces consistent income not some disorganized middle aged whacker in a hurry trying to save a dollar and nearly killing himself. Why didnt you call the after hours number of a reliable plumber I should have
Apr. 09, 2010, 3:24 PM · 

CHRISTINA

CHRISTINA

  Dear Mal Emery, I hope that you are feeling much better very soon :-)In the mean time, perhaps you could buy some shares in the emergency department :-)
Apr. 09, 2010, 4:08 PM · 

Jeff Muir

Jeff Muir

  Isn't it amazing what some people will do to avoid getting on a plane and going some where.

I missed you at the Sydney Sean Roach event so if you want to stay home in future just do it. I'll understand !!

All the best for your recovery and looking forward to seeing you soon.

Speedy healing from Jeff and Jennifer.
Apr. 09, 2010, 10:58 PM · 

Mal Emery

Mal Emery

  Thanks for the well wishes folks, Allan you know I am an old hardware guy having owned 2 of them 30 years ago ( when you opened 5.5 days a week and you could sell them for a big quid) and I still have a virtual hardware store in my garage.

As my mum use to say if you want some thing done ask Malcolm still have not changed Allan it was instinctive.

Anyway I am off to Garden Week with love my life to see if I can do any more damage.
Apr. 10, 2010, 12:18 AM · 

Paul Hughes

Paul Hughes

  Hi Mal,
I understand you are the best at marketing in Australia but don't you think that marketing youself to this extent just to talk to nurses is a bit extreme? I know you like extreme :)
Look forward to seeing you in Sydney as 1 of the 30 businesses at the How to reduce your advertising costs x up to 80% and how to find hidden profits you didnt even know existed

To Everyones Success

Paul
Apr. 10, 2010, 1:22 AM · 

Roz

Roz

  Hi Mal, althought I am sorry you are suffering a broken foot I have to say, your having used this incident to deliver another valuable concept says so much about the person you are for us. Awesome! Thanks Mal. Cheers. Roz
Apr. 10, 2010, 10:25 PM · 

Nina Demonteverde

Nina Demonteverde

  Hi Mal, you dunno me, but I have seen you twice at Pat Mesiti's in SYD. Thru this blog, thanks for impressing upon me the concept of an emergency, a crisis and a difficulty, and making me realize that I must treat my current circumstances as if it were an emergency. Hence, I am responding to it.

I hope you get to read this comment (and not only your virtual assistant) .
Apr. 11, 2010, 4:27 AM · 

Mal Emery

Mal Emery

  Hi Roz and Nina, it is always me if it is siged off by me, besides my crap spelling is a dead give away. I appreciate your comments with thanks, now for another glass of red.

Best Mal
Apr. 11, 2010, 12:34 PM · 

Melissa Daniels

Melissa Daniels

  Hi Mal

Too bad no-one enforced protective gardening wear for you as they did with the helmet-what happened to this being the LMS that you pay people to do...I guess this is something else to put into the 90% of stuff your not good at....See I do listen to your every word haha...By the way Happy Birthday and I hope you feel better soon.
Kind Regards Always Melissa Daniels
Apr. 11, 2010, 11:38 PM · 

Melysa

Melysa

  Hi Mal, you are so funny, bet it hurt though. Good to see you finished anyway, sometimes it hurts a lot, and some people stop before the job is finished if it hurts, but not you. Thanks for the example. You are very strong. Love Melysa.
Apr. 12, 2010, 4:32 AM · 

Mal Emery

Mal Emery

  Folks...don't you hate it when you get caught out (correctly) by your clients and friends. Also remember I claim to be the most flawed imperfect person you will ever meet...hands down.

That's my get out of jail card and Iam using it to explain all my misdemeanours.

Thanks for the birthday wishes Melissa and pretty soon I will need that wonder cream of yours, there is a testimonial in that somewhere.

And it did hurt Melysa but I could not help but see the funny side of it all, in fact learning to use crutches was a crack up.

Anyway I do feel the love and it makes it hurt less ... thankyou Mal
Apr. 12, 2010, 8:21 AM · 

David Cavanagh

David Cavanagh

  Mal,

What can I say?

I was sitting in my room in Pattaya Thailand... awaiting the arrival of the legendary Mal Emery... preparing everything for the King's arrival to the resort.

Then the phone rings... ring, ring, ring... (who's phoning me this late in the night?)

Looked at the iPhone and it said Mal Emery.

I thought geez
Apr. 16, 2010, 11:52 AM · 

Andrew

Andrew

  Hey Mal

I feel for you mate, with such a good track record for so many years.

I really like your blog, and I hope this does not keep you AFK (away from keyboard) for too long - though looking at the dates I'd say your on the mend quite nicely.

Andrew
Apr. 16, 2010, 12:35 PM · 

Neil Swainston

Neil Swainston

  Hi Mal

I know you did this awhile ago and I hope you have mended well. I have heard you speak at one of cavanagh's events and look foward to seeing you again. Next time get someone to fix it while your away.

Neil Swainston
Mar. 26, 2011, 4:25 AM · 
 
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