It really is a crazy and unfair world out there…

On one hand, there are people who seem to bust their proverbial behind working year after year trying to make a dollar in business or working for a boss… all to earn a pay cheque that does little more than pay the bill.

On the other hand, there are those who seem to have found a better way and find all the money they need. What I’m talking about here are people who live life on their own term – working when they want, with whom they want. What’s more they have all the free time in the world to spend time with their family… travel and really enjoy life.

And when it comes to the problem of business like competitors… difficult economic conditions and staff hassles, these folks keep living the good life like nothing is changed.

You see these rich people set up their business so it works without them. Poor people set their business so they always have to be there. Consequently rich people own their business, poor people are owned by their business.

And proof that the business owns you is that it can’t function without you. Now if you are a self-employed mostly you finish up being employed by yourself and of course this stills makes you an employee.

And most employees (self-employed) are broke job owners. Here is why.

Under all wealth is a SYSTEM and the SYSTEM is the foundation of the business that allows it to work without you. A business system is a

Repeatable process that provides a predictable profitable outcome every single time.

The most common example of this, of course, is McDonalds. I think on average McDonalds stores turn over about $2,000,000 per annum with a handy net profit. And the owner is only required to work 1 day per year. All this is mostly achieved by a bunch of hormonal teenagers who we struggle to get a “grunt out of”.  In fact the best part about their bedroom is you can close the door so you don’t see the mess they create or hear what goes on.

Don’t get me wrong, I know there’s exception to the rule but I do come from firsthand experience. I had two of my own. And although grateful for how they’ve turned out, there was a time when they behaved like they came from another planet. On one occasion it got so bad that one of them was banished to the granny flat.

So how does McDonalds do it? Get them to do what we can’t get them to do, it’s called a SYSTEM.

Henry Ford created 2 SYSTEMS, the assembly line for building cars and dealership for selling them.

If you are a cog in your business you will eventually become a clog with limitation on your earning potential. Remember, my goal for you and your goal for you should be to build a business that provides you with a passive income (P.I) and to build the value of the business (B.V) so you can sell it someday for a big pay day if you choose.

Remember also, most people only are in business for working income (W.I) and there is no leverage in that.

Now it’s not uncommon to find production and delivery SYSTEMS but it’s very uncommon to find anybody with a reliable predictable profitable marketing SYSTEM. And frankly this is the most valuable SYSTEM of all, simply because it makes you money, and it doesn’t cost you money.

Interestingly enough most people spend their time creating great products and services first, when what they should be doing is creating a GREAT MARKETING SYSTEM first. After all when does somebody know your product or service is great? Only after they’ve purchased it. That’s why a marketing SYSTEM is the most valuable SYSTEM you can have.

This is where it all culminates – the idea behind SYSTEMISATION is to create an automatic money creating machine that works without you. I promise you they’ll be queuing up to buy any money making machine that works without them. And SYSTEMS is the key to all success.

All the best,

Mal Emery
Committed to Elevating the Financial Wealth and Wellbeing of Society
Through Entrepreneurial Excellence and Guilty of Conspiracy to Create Capitalism

P.S. If you’ve missed any of my previous Rants, I have them all available
for you to see on my website.

Simply go to and enjoy!

Posted on June 01, 2010 - 10:03 PM

- Updated on June 01, 2010 - 10:03 PM

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pat jones

pat jones

  Mal you are right,
I am getting the drift, now all I have to do is finish the product and work out the MARKETING STRATEGY.

Cheers and thankyou

Jun. 01, 2010, 8:59 AM  

Rob Willis

Rob Willis


As always, your wisdom is always welcome.
I don't know how you do it, but your rants are always timely... You must be talking to my wife ;)

To be honest, I have been going through a bit of a quagmire of late with my Internet Businesses.

Reading through your advise I am seeing that it is probably because, although I have a goal, I don't have a system in place to acheive my destination.

Thanks once again Mal. Next time you have some time to spare, I would love to buy you lunch. (I am also in Perth).

To Your Success,

Jun. 01, 2010, 9:56 AM  



  Thanks Mal, all my friends now think I am crazy because I keep talking to people about business and how they can become independent of their businesses and be better off! I blame you :) But on a serious note, one day I might just achieve the dreams and do it myself. I am reading and learning bit by bit. I do mean thanks, I can see a lot more opportunity now and I can see who are the ones who would rather drain my energy than to help or be part of bigger things. I am fascinated to see that a lot of people who make lots of money were once "nobodies" and that if people like me begin and capture dreams and plan and take action, we can all do it.
Jun. 02, 2010, 8:30 AM  

Jeff Muir

Jeff Muir

  Carl and Mark at All Head Services in Melbourne inspired Jennifer Elliott and I to join your group back in 2007 and what they taught us is that the gold is in creating a system. They have an exceptional marketing system thanks to their ability to focus and your ability to keep them focused on their marketing system.

Systems are the key to moving our business towards an exit strategy and I thank you for your Platinum events. They keep me on track.

Thanks Jeff Muir
Jun. 06, 2010, 11:21 PM  
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