With all the doom and gloom in the air, I wouldn’t be surprised if many are going into the festive season feeling not quite so festive this year.

So if that’s you, I wanted to share a little poem that I hope will help you to see the world a bit more the way that I do – and enjoy this Christmas as much as I will!

My mentor Dan Kennedy in the states reminded me of this a few months ago, and I think it fits these times perfectly.

I became aware of it in 1982, but I know it has been around longer than that. Just goes to show that good times come and go, but those who know how to make the best of whatever times come their way will always prosper in any economy.

Not sure of the original author, so apologies for not giving credit where due. I didn’t want to keep this a secret from those who may benefit from it in times like these…

“Said the big white rooster, “Gosh all Hemlock, things are tough,
Seems that worms are getting scarce and I cannot find enough.
What’s become of all those fat ones is a mystery to me;
There were thousands through the rainy spell, but now where can they be?”

The little red hen, who heard him, didn’t grumble or complain,
She had been through lots of dry spells, she has lived through floods of rain;
So she flew up on the grindstone and she gave her claws a whet,
And she said, “I’ve never seen a time there were no worms to get.”

She picked a new and undug spot; the earth was hard and firm.
The big white rooster jeered, “New ground! That’s no place for a worm.”
The little red hen spread her feet, she dug fast and free,
“I must go to the worms,” she said, “the worms won’t come to me.”

The Rooster vainly spent his day, through habit by the ways,
Where fat worms have passed in squads, back in the rainy days.
When nightfall found him supperless, he growled in accents rough,
“I’m as hungry as a fowl can be. Conditions sure are tough.”

He turned to the little red hen and said, “It’s worse with you,
For you’re not only hungry, but you must be tired too.
I rested while I watched for worms, so I feel fairly perk;
But how are you? Without worms too? And after all that work?”

The little red hen hopped to her perch and dropped her eyes to sleep,
And murmured, in a drowsy tone, “Young man, hear this and weep,
I’m full of worms and happy, for I’ve dined both long and well,
The worms were there, as always – but I had to dig like hell!”

Oh, here and there white roosters are still holding sales positions,
They cannot do much business now, because of poor conditions.
But as soon as things get right again, they’ll sell a hundred firms -
Meanwhile, the little red hens are out, a-gobbling up the worms.

- Anonymous

So here’s the moral to the story.

Our economy has been very very very good to us, for a very long time. And that’s in spite of the fact that most have done very little to deserve their success in the past.

Unfortunately, this will no longer cut the mustard. You ARE going to have to work a little harder. Dig a little deeper. Maybe within.

The good news is, they say what doesn’t kill you can only make you stronger. These hard times may very well be the greatest opportunity you’re ever likely to be given to improve your skill levels in the area of marketing.

The greatest money making skill you are ever likely to master.

Hope that gives you something to think about over these holidays, and you can get reassurance that as long as you’re willing to put in the hard yards next year, it may even turn out to be one of the most successful and rewarding ever!

Now go out and enjoy yourself this Christmas! Spend time with your loved ones, and be positive.

If you follow my advice, you’ll need to prepare for a big year ahead!

All the Best,

Mal Emery

Committed to Elevating the Financial Wealth and Wellbeing of Society Through Entrepreneurial Excellence and Guilty of Conspiracy to Create Capitalism

Posted on December 21, 2008 - 05:48 PM

- Updated on December 21, 2008 - 05:48 PM


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