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If you want to increase your business ten times, hopefully you realise it’s impossible to work ten times harder. Successful business owners who earn ten times your income DON’T work ten times harder. In fact for most people that’s impossible. However, it IS possible to work smarter, even 10 times smarter.
And in the current economic climate, working smarter is a prerequisite if you want to thrive and not just survive. Is it any wonder given the harsh realities we face with…
Rising interest rates
Shaky consumer confidence
Bankruptcies on the rise
… Business is getting tougher. In fact today in advertising you literally have to spend three times more to get half the result.
The main reasons for this are, increased cost of advertising and the "clutter" of other people's marketing, especially big business, competing with yours. The consumer is being bombarded like never before.
It's getting harder and harder to stand out from the crowd today.
So what are you doing about it? Now is the time to be smarter and reading this rant is an excellent first step to take.
But you must go out there and ACT on this information.
Let me illustrate…
In 1986, Pat Riley, the then coach of the Los Angeles Lakers, applied a simple, yet incredibly powerful strategy in order to win the NBA Championships. He asked each of his players to improve their skills in 5 critical areas by just 1% over their personal best. Although at first glance, 1% may not seem a big improvement, he figured if 12 players improved by 1% in 5 areas, the…
Combined improvement is a massive 60%
Here’s what actually happened. Most players increased their performance by 5%, and some by as much as 50%. According to Pat Riley, 1987 was their easiest season ever.
Now, let’s think about that for a moment… What if you applied that same formula to your business? What if right now I gave you on a silver platter, "7 Wealth Secrets" that you can apply to 7 key areas of your business, easy to tap in to profit centres, and a simple idea or two to make each profit centre a little more profitable?
Now that’s not asking too much, is it? Just tiny incremental improvements can amount to massive improvement in profits. Even for the laziest of you, this should be easy to achieve. But it gets even better. Did you know, that you can DOUBLE YOUR BUSINESS if you increase these 7 areas by a mere 11%? Amazing, but true.
Anyway, these "7 Wealth Secrets" can be used in virtually any type of business. It won’t matter if it is online or offline, retail or wholesale, service or distribution. I’ve owned 20+ businesses myself, and coached in 100+ categories, so I should know.
In fact, I’ve proven that they work. The only thing stopping them working for you, will be you. So let’s get cracking. After all, you’re here to make more money, to improve your bottom line. And if I’m not mistaken, you’re keen to work less and spend more time with your family.
So “Wealth Secret” #1 is…
MILLIONAIRE Wealth Secret #1
Find a Need and Fill it, Identify a Problem and SOLVE it; Put Another Way, Sell What People WANT to Buy! …You’re visiting a foreign country and as most often happens when in a new environment, your senses have come alive. You look around in awe at sights you’ve never beheld, your ears are on high alert with the barrage of strange and wonderful new sounds and your nose is almost twitching in response to the new, hypnotic odours.
But it’s not just these senses that seem to awaken from a deep sleep; something else can happen when we visit places we’ve never been before. The whole experience seems to give rise to something of the entrepreneur!
“Look at that; I haven’t seen that sold anywhere at home. They’re everywhere you look! I bet I could make a killing if I brought some trianti-wonti-gongs into Australia!” But it isn’t always because of an overseas holiday that someone decides that the country would benefit from buying a certain something and with that thought firmly entrenched, proceed to commit their hard earned money and valuable time to flogging what sadly turns out to be a “dead horse”.
It happens all the time! Such “great ideas” often prove to be great misconceptions!
Sell Stuff People WANT to BUY! This is a GOLDEN RULE disguised as six simple little words!
If you SOLVE a PROBLEM for someone; take their pain away, they will pay you well for it! So many people approach the whole thing back–to-front; they have a ‘great idea’ or find a ‘great product’ and expect people to want what they are offering without even identifying whether or not there is actually A MARKET FOR IT FIRST!
Let me give you an example; we have a client who had a snoring problem. Well he shared this problem with his wife of course, as she got less sleep than he did because of it! These people were suffering because of this problem; they were in some kind of PAIN! It just so happens that this person had bought a marketing package from me with the intention of starting a home based business.
In simple terms, one night unable to sleep, he switched on his computer and desperate to find help with the snoring that kept them both awake, he typed ‘snoring’ into a search engine. The result was a product came up, which ultimately became the product he sold from his home based business, as a joint venture! Two years on, this business was sold as a going concern for almost a six figure sum!
What he did is simple! He identified a problem which an ENORMOUS amount of people suffer from and he offered them a solution! Think about it; how BIG is the market that snorers comprise? HUGE!! The process involves three things – your product, your sales pitch and your delivery system.
First you have to have something to sell that people WANT.
You need an effective sales pitch to TELL THEM ABOUT IT
You need a way of GETTING it FROM YOUR HANDS to THEIRS.
We can look at it another way; have you ever felt the urge to pour yourself a drink, curl up in a chair and browse through the Yellow Pages? I doubt it.
But when you need a tree lopped – because if it doesn’t get lopped it will blow over in the next squall and damage your house, or worse injure someone, or some new tyres – because yours are bald and driving you car has become dangerous, or maybe a Skip Bin – because your front garden looks like a tip, the Yellow Pages is the first place you are likely to look. You have a problem and you are confident you’ll find a solution to it, within its pages.
Take people from problem to solution; from pain to pleasure!
MILLIONAIRE WEALTH SECRET #2
Finally Revealed – The Most Powerful Secret Moneymaking Marketing Tactic Ever… Crafting Outrageous Offers.… Most business owners are trying to catch a whale with a minnow with their advertising. In other words the bait (offer) they’re using to catch a big fish (sale) is just too wimpy and you’re prospects’ pants are not going to catch on fire.
I’ve known and implemented this strategy for years.
In fact, in crafting any ad or sales letter, contrary to many famous advertising or copywriting gurus who maintain the headline is the first thing you write, the FIRST THING I CREATE IS MY OFFER. That way, it makes the rest of my job a whole lot easier. And we like it being easy.
The reason the offer is so important is it breaks down that major barrier to business which is lack of trust and scepticism. Here are the major reasons why people don’t buy from you when you think they should.
1. They simply don’t WANT what you are selling.
2. They CAN’T AFFORD to buy what you are selling.
3. They do not believe you are telling them the truth about the product, and they are very SCEPTICAL about you delivering on your promises.
The first two reasons for not buying you can understand. The third reason of course is not acceptable, and that’s where almost all lost sales are in fact lost.
I mean, pick up any newspaper or magazine and see how wimpy the ads are when it comes to the offer. So the purpose of an outrageous offer is to convince the most SCEPTICAL of prospects to buy.
Here’s the most powerful offer I believe you can ever make. It’s called Try Before You Buy or a 30 Day Hold. Most people either never attempt such a strategy, because they think they will be swamped with returns, they don’t know how powerful this SECRET is, or they simply don’t know about it. From my knowledge and experience, offering a Try Before You Buy strategy triples sales and doubles returns. It works something like this:
In your call to action, on your sales letter, ad or webpage, as well as your order form, write something like this:
We are so convinced you’ll be absolutely delighted with our <insert your product here> we’re going to give you a full 30 Days before we deposit your cheque. That will be plenty of time for you to try our <insert your product here> out, and discover for yourself how wonderful it is. In fact, if you are dissatisfied for ANY reason or NO reason at all, you can return the product to us and we’ll send back your uncashed cheque the same day we receive the product back. If you place your order via credit card, we will not process your credit card for 30 Days. And if you decide to return the product, we’ll destroy your credit card details and your card will never be charged.
If you are one of those sceptics that think this is far too risky, then tell me why some of the oldest and biggest direct marketing companies like Rodale Publishing WON’T EVEN LET YOU PAY for a book in advance.
You have probably seen their order form you simply have to sign and return, which states “But don’t send any money!” The truth is they’ve mastered the psychology of the prospect and they know their math. OK, you may find this too much to swallow, then how about I suggest you use it DURING THE TESTING PROCESS. Why in heck would I suggest that?
Here’s why… when you market like this, the results you are going to get are going to be the best you can humanly hope for. The big secret here is failing! And if you are going to fail, you want to fail fast, often and as cheaply as possible so you can get on to the next project.
Reality is, if your marketing doesn’t pull a decent return when you don’t even ask them to send you money, it is certainly not going to pull a decent return when you ask them to put their hand in their pocket.
MILLIONAIRE WEALTH SECRET #3
The Most Powerful Selling Weapon You Will Ever Have Is – Proof Of What You Say Is True! We are a nation of cynics and justifiably so. Mark Waugh and Shane Warne once admitted to accepting a bribe from an illegal book-maker, to supply him with confidential information, while touring India back in 1994.
The ordinary people of Australia, (the same ones you want to sell your product or service to) feel deceived – cheated. It’s a nasty revelation to people across every level of society that such deception can take place behind our backs. I suspect we have not heard the full extent of this story.
Even those whom we ourselves have bestowed with the honour of leading our nations have blatantly abused that great privilege, by lying, cheating and even stealing to the extent that sadly, we have come to expect it. Certainly another story of the misdemeanours and indiscretions of another official or elected leader no longer serves to shock us as deeply as once it would.
Bill Clinton, current President of The United States, and evidently a man who has not seen a lie he wouldn’t tell, faced impeachment for so blatantly lying to the very people who entrusted him with leading them.
Then consider the deeply shameful recent history of the Catholic Church, which has protected some of its members exposed as child molesters.
Everywhere we look, we seem to suffer more disillusionment. Big corporations are no exception. Alan Bond, once one of Australia’s favourite sons, respected and admired for his feats in bringing the America’s Cup to our shores, wasted away in a maximum security prison for defrauding his share-holders.
I myself, taught my children not to speak to strangers for fear of their safety.
Now why should anyone believe or trust you???
It’s just not good enough to insist that you are a trustworthy, honest person, possessed of too much integrity to even contemplate ripping anybody off! Don’t invest your ego or your self-esteem in the perception of the prospective buyer. Instead, assume that every statement, every claim or promise, every assertion and even every fact, will at best be questioned, at worst disbelieved.
What I am about to reveal to you is the most powerful selling weapon that exists!
Oh, I know that’s a big statement … and I wholeheartedly believe it! In fact, if my life depended upon one single strategy, this would be it …
PROOF! PROOF THAT WHAT I SAY IS TRUE!!!
If you can substantiate your sales presentation as thoroughly as a top prosecutor or defence lawyer will endeavour to substantiate their case, you will be on your way to providing enough proof.
In selling, we prove our case with testimonials, facts, physical demonstrations, guarantees, pictures, references and referrals. The most powerful among these is the testimonial! I personally send or fax at least 30 testimonials to all my prospective clients and I use them prolifically in ads, sales letters and on the internet.
There is a limit to what you can say about yourself and your product without sounding ‘big headed’ and egotistical . . . but when someone else says it, or if you prove your ‘case’ by demonstration, the sale is virtually yours for the taking and, I might add, on your terms.
Consider Jenny Craig, the weight loss company, who hire over weight celebrities to promote their product / service. They use ‘Before’ & ‘After’ photos to prove that you too, “can be slim and healthy if you follow our diet plan”.
Can you see the power of these two tactics I have shared with you in this report?
I guarantee the correct application of these strategies will double your income, if you make a sale in some shape or form and who doesn’t? Sit down now and make that list of objections and devise a way to prove that what you say is true!
It may be the beginning and catalyst of your best year yet! If you’re still having problems with sales, then call me, but don’t call me if you’re not committed to changing the selling process to a process where you or your sales people are welcomed as guests – not uninvited pests.
How to Get Heaps of Glowing Testimonials From Your Clients
I’m often asked how you get raving testimonials. The request comes from people in business already, and also comes from ‘start-ups’ worried that they haven’t got any. The key of course to getting testimonials is to ask for them, after all many of your clients would willingly give them if you did.
Anyway…here’s a list of ways:
#1. The obvious way is to do what you do so well, exceed clients’ expectations and turn them into raving advocates. Frankly, you’ll get them as I do without any prompting. Hey…but it wasn’t always that way. You’ve got to start somewhere. Here’s another way…
#2. Offer your product or service for free to a prospect on the basis that the recipient will give you an honest written evaluation that you can use in your marketing.
#3. Include a survey form when someone uses your product or service with an incentive to ‘turn it in’. Don’t forget to put on the form a box for them to tick giving you permission to use what they have to say.
#4. Include a questionnaire with your product or service. The questionnaire should ask what you got right, what you got wrong and how you can improve your product or service. This is a very powerful strategy and also allows you to customise your product or service to your customers needs. Remember, ask them to be honest, not kind.
#5. Everyone has clients who are advocates of what they do, people that continue to rave about your product or service and continue to do business with you. Simply call them up on the phone and ask them, you’ll be pleasantly surprised.
A few more tips about getting and using testimonials…
TIP #1: If you get testimonials for GODS SAKE make sure you use them, after all the number one barrier to business is lack of trust.
TIP #2: The best testimonials are the ones that are meaningful and specific not vague and general:
Income Increased Immediately By 100% Then a Further 298%
“I immediately put into action one of your ideas that increased my income by 100%. From there, the first 20minute telephone consultation with you, sent me into further immediate action to improve my returns to my business by 298%.” Lyn Heinemann, Celebrants Association, QLD
TIP #3: Use your testimonials strategically to deal with objections buyers would have. Here’s an example from the printing industry. Here the prospects objection would be, would their prices be competitive, would the finished product be up to scratch and would they finish on time.
Our printing jobs were on time, on budget and the quality was guaranteed.
“I’ve been dealing with Mr. Print for 4 ½ year, in that time, they’ve never let us down and on occasion we’ve set them some very difficult tasks. They’re always prepared to do whatever it took to get our job done on time, and we’ve found their rates to be very competitive. Better still, they guarantee to replace free of charge anything we’re not absolutely happy with.”
Bob Smith, Auto Repairs, Osborne Park, Western Australia
TIP #4: Ask to be able to use their full name, company name, suburb, state and telephone number. The more the merrier. Even their initials are better than nothing. A full name dramatically improves believability in the mind of the prospect and strangely most will never call a telephone number. They’re satisfied with the mere fact that there is a number there.
TIP #5: Put a bold sub-head which is an abbreviation of the main points of the testimonial on top of the testimonial. Put the testimonial itself in italics but not bolded. And as I said, include the full name and address of the testimonial provider on the last line as above. Even better still, have a photograph of the person giving the testimonial. The only exemption from this rule is not to put the actual testimonial on italics especially if the font is small as it becomes difficult to read.
TIP #6: Don’t be shy in using testimonials in your advertising and in your copy. You can use sub-heads to introduce them like…
- Here’s what our clients say about us,
- To prove my point here are some real life examples,
- Real life comments and case studies from satisfied clients,
- Read what others have to say.
Finally, don’t forget to get WRITTEN permission to use the testimonial you get and make sure you use them liberally and strategically. It will dramatically affect you sales. By the way, if you personally don’t like or believe testimonials, it doesn’t matter what you think. All that matters is how the prospect thinks. REMEMBER! YOU ARE NOT YOUR CUSTOMER.
MILLIONAIRE WEALTH SECRET #4
Millionaire Entrepreneurs know the quickest and easiest way to avoid failure and to get where you want to be at breakneck speed is to choose and listen to the best mentors. It makes perfect common sense because they’ve taken 20 years to learn what they’ll take 20 minutes to teach you.
I suppose one of the most famous, and there are many, is share trading billionaire Warren Buffet, who as a 19 year old living in Nebraska read a book by Benjamin Graham called “The Intelligent Investor”. Then he left Nebraska and enrolled in Benjamin Graham’s course at Columbia University in New York. Warren subsequently asked Benjamin Graham on 3 separate occasions over 2 years if…
he would be his mentor.
And finally, Benjamin agreed. And 2 years later in 1955 Warren Buffet returned to Nebraska and bought the house he lives in today. The truth is, he wouldn’t be the $30 Billion Man he is today without two years of mentoring. Finally what Warren learnt was a system that makes money and as Edward Demming said…
“95% of failure is the failure to follow a proven system”
Actually, everyone ‘models’ all the time. The trouble is, when it comes to modelling we often model whoever is handy or close to us, rather than looking for the best. Or we go and model (or take advice) from certain people simply because that’s what everyone else (our parents, friends etc.) are doing.
And this is often a BIG mistake.
MILLIONAIRE WEALTH SECRET #5
The Giant Revelation That Will Completely Turn Your Finances Around!! I promise you once you’ve read this you’ll come to the conclusion it’s so damn obvious, yet it’s this revelation above all others that MUST BE CONQUERED before you can be outrageously successful in business – whatever outrageously successful means to you.
Every single member of my programme who have hung around me for even a few short months will be nodding their head when I reveal it to you here.
Every single Rebellious Millionaire Entrepreneur I’ve worked with know this giant revelation to be true and spend literally every minute of their working life on it.
You must have…
An affordable, reliable, predictable, efficient ‘SYSTEM’
for attracting an abundance of quality clients and
prospects any time you like
This formula applies irrespective of what business you’re in, provided you do need clients and customers in hoards and what business doesn’t!
So let’s define a few things…let’s start with ‘SYSTEM’. A group of interacting, interrelated, or interdependent elements forming a complex whole. A condition of harmonious, orderly interaction. And I would add, reliable, predictable and consistent.
In our world, the marketing world, it means were not advertising victims. We don’t run ads or do anything else in a marketing sense wondering what the result will be. Instead our ‘SYSTEM’ (within a few small variations) means we can go to bed at night knowing how much business is coming our way by noon tomorrow ensuring complete peace of mind.
Save Your Self Time Effort Money
‘AFFORDABILITY’ means you don’t have to outlay a fortune to make a fortune. It means you can predictably forecast your cost per lead, your cost per sale to the point where you either make money or you make money!
Although the cost per lead from one media to the other may vary, provided it is ‘AFFORDABLE’ there’s no reason why you wouldn’t do it week in, week out. In fact I would go as far as to say – budgets are for losers. After all if you had a proven system for making money, why would you limit how much you make.
‘EFFICIENCY’ in the marketing world of business means without lots of expense, difficulty or problems. For most business owners it’s the polar opposite of course. Most, figuratively speaking end up being chained to a cash register and owned by their customers or clients.
One of the big bonuses for business owners who use my style of emotional direct response marketing, is that the ‘The Giant Revelation’ gives them their life back and provides independence from the continual need of hands on involvement.
‘ABUNDANCE’ and ‘QUALITY’ means we have the ability to attract more ideal clients or prospects than we need. After all there’s no point in having an abundance of prospects who have no iota of interest in what it is you have to offer. That’s why quantity is often much less valuable than quality. I’d take a small quantity of qualified clients any day in preference.
Our ‘SYSTEM’ of course acts as a filter and delivers an abundance of quality prospects and clients. Thus, offering you the ultimate ‘freedom’. The freedom to choose who you’d damn well like to do business with.
MILLIONAIRE WEALTH SECRET #6
Money Back Guarantees and EXTRAORDINARY Money Back Guarantees. What makes a guarantee extraordinary? Well first let’s look at conventional guarantees. A conventional guarantee is designed to alleviate loss to the customer, in the case of a product or service, within certain limits. Straight forward, and the kind of guarantee most businesses offer.
But an EXTRAORDINARY guarantee promises exceptional, uncompromising quality and customer satisfaction and stands behind that promise with a ‘payout’ intended to regain the customer’s goodwill, with few strings attached.
Historically, guarantees made their debut about the middle of the nineteenth century. Though quite simple in essence, by offering a hand written guarantee with items sold in their stores, two of the first business owners to offer them in the United States, won tens of thousands of customers as a result and were soon among the richest people in the nation.
Apart from the fact that people began to understand that a guarantee assured them of having any faulty transaction reversed in their favour, there was a something more about such a guarantee. And that was simply the power of the unspoken message sent to their customers about the way such a company did business.
If they were prepared to rise to so high a standard with their guarantees, they must be very confident of their product and/or ability and it must be a good measure of how they conducted business in every way. From a fairly obligatory kind of gesture, a guarantee started to be seen as an immensely powerful marketing tool.
So the risk of doing business was reversed for the customer and the reputation of the company prepared to go out on such a perceived “limb” for their customers soared to new heights! AND something else; by making their guarantees so much more lofty and bold, the companies offering them, created new challenges for THEMSELVES and consequently were forced to raise the bar in terms of every aspect of their own business. In many cases, businesses were and continue to be transformed by taking this action.
Better to raise the bar than try to resurrect a company which has already sunk to dismal depths
Why Offer an Extraordinary Guarantee?
An extraordinary guarantee sends the clear message that the company making it is committed to QUALITY. It promises the customer that they will not be disappointed and that security often inspires a normally hesitating customer to take action and BUY! And it sets the company way apart from its competitors.
SOME EXTRAORDINARY GUARANTEES
In his book Extraordinary Guarantees, Christopher W.L. Hart, gives some examples of extraordinary guarantees:
The First National Bank of Chicago offered a $250 repayment to customers dissatisfied with their loan application process
PRISM Pest Control who serve the restaurant and hotel niche, offer that if a customer sees a pest they’ll pay for their meal and another, pay for their accommodation at the hotel on that and one other occasion, refund the complete premium for the year and pay the their client (restaurateur or hotelier) $5,000 extra!
L.L. Bean says “Everything we sell is backed by a 100% unconditional guarantee. We do not want you to have anything you buy from us at any time, for any reason, if it proves otherwise”
Allied Van Lines guaranteed to move customers on schedule or pay $100 each day of delay
Many such guarantees are unconditional and hold themselves to the highest possible standard; that of the customer!
What is YOUR guarantee? Is it bold? Is it conditional? Will it stand out from the limp guarantees offered by most other companies?
The amazing thing is most companies which DO offer compelling and extraordinary guarantees, will tell you that only rarely, if EVER do they get asked to honour the guarantee. Even then, they have taken such a huge slice of market share BECAUSE of the guarantee, they simply smile and comply!
MILLIONAIRE WEALTH SECRET #7
If You Want Your Phone To Ring, Your Advertising Must Get People’s Attention, and Arouse Emotions! Here’s a 5 step advertising TEST you should put all your marketing and advertising through NOW.
1. Get Attention!
2. Arouse interest and emotion.
3. Tell an interesting story in a believable way.
4. Offer an incentive to take action, NOW.
5. Ask for action, and make it easy for people to do it.
The first, and most important, step is to get attention. Your advertising will not stimulate responses unless it gets read. It will not be read if it is not noticed. And, it will not be noticed unless it Gets People’s Attention! In fact, 80 – 90% of the success of any ad is the direct result of how well the headline gets attention!! If you don’t believe me, go look at “People Magazine”, “Redbook”, “New Idea”, “Woman’s Day” and so on. In fact, here are the headlines on the current Redbook magazine which I subscribe to from the US.
“Attention Multi -Taskers, Are You Addicted To Stress?”
“Sex, Have More Fun In Bed! 19 Moves To Try Tonight”
“Health Mistakes, You Can Fix Them Right Now”
“68 Ways To Look And Feel Your Very Best”
“Will He Cheat? 7 Tell Tale Signs, Plus What Keeps Couples Close”
Warning – what you’re about to read may shock you! Whether or not you read, like, or even approve of any of the publications we just discussed, you’d have to be blind to get past a magazine rack or grocery checkout line without at least noticing these covers and attention-grabbing headlines.
Can you say the same about your advertising?
Are your advertising messages exciting or boring? What do your business cards, marketing letters and brochures look like? Are you really saying or doing anything different from anybody else???
Every month, the editors of all these magazines and newspapers do everything they can possibly think of TO GRAB YOUR ATTENTION! While you may not agree with the pictures or underlying messages, millions of these magazines are sold each week because emotions stir up more sales than logic ever will!
The biggest mistake you can make in marketing is to use a straightforward, “professional” approach that attempts to appeal to people’s sensibilities. Yet, over 95% of all businesses and sales people make it over and over! Logical advertising is dead advertising. Emotions are what motivate people to take notice and respond. If your advertising is boring, it won’t make money!
Now stop for a moment and think. Think about your advertising. Think about your company’s advertising. Think about the brochures you give to people. Are people beating down your doors and ringing your phone off the hook to get to you because of what you do, the titles you hold, or the colourful brochures?
Typical “business card style” advertisements that many businesses use to get their name and phone number in front of the public. If you want to get people’s attention, you have to be saying things that will actually get their attention!
Well, there you have it. 7 Vital Wealth Secrets that will bring you great success if you exploit them properly. Remember, I told you at the start of this letter, that my 7 Wealth Secrets wouldn’t be worth a cent to you if you’re making 1 critical mistake that most people make…
The 1 Critical Mistake That is Keeping You Stuck
The Wallet Reflects the Head. The truth is money is made mentally long before it’s physically collected. I think it was Prosperity Preacher Reverend Ike who said “People have more hang ups about money than they do about sex.” And I think it was Zig Ziggler that said “Hardening of the attitude is more dangerous than hardening of the arteries.” Either way, the message is the same.
If you ain’t got it, you’ve got to look at your thinking. Most people however prefer to take the easy option and blame the education they didn’t get, the parents they had, the government of the day, inflation, in fact blame anyone or anything that is handy other than themselves. We have bred a society keen to abdicate responsibility for anything and everything, money and success is high on that list.
“How to Make $100,000 in the Next 100 Days!”
Immediately, most people who read that headline will dismiss it as being impossible to achieve. There is a very good reason for that. It’s because most people make the mistake of equating money to time.
At a glance, there is a good reason for this type of thinking.
Most workers get paid by the hour/week/month
Taxes are paid by the year
Most bills are charged monthly or quarterly
So to make that sort of money in 100 days you need a different paradigm. The new paradigm needs to be:
Stop thinking in terms of time and start thinking in terms of IDEAS, VALUE AND MARKETS because clearly there is no labour you can do to make that sort of money. There is NO Dollar coin in circulation that wasn’t FIRST BIRTHED IN AN IDEA that then is distributed through manual labour.
The fact is I and some of my rebellious clients and associates have done even better than the headline I’ve described and made $100,000’s in an hour, a week, a month.
Of course there is a very good reason why they don’t teach this at universities. The most obvious is they don’t know how to do it and as a consequence can’t teach it. The next problem is they have a bias against the concept. I could make a certain bet that I have made more in an hour than my teachers ever made in a year allowing for inflation.
OK, so you’ve read this far. If you want to make the sort of money I’ve referred to here, there are four things you’ll need to do:
1. Become a student of making money fast. Immerse yourself in it
2. Study and devote time to the process
3. Look for PRINCIPLES in the successes and stories of Masters
4. Immerse yourself in the PRINCIPLES of what works best
Although at a glance Donald Trump and Sam Walton are very very different individuals, in fact in a lot of ways polar opposites, it is the PRINCIPLES and the COMMONALITIES they both share that you need to focus on MOST.
Until you figure this out for yourself you should eat what these Masters eat, walk like they walk, talk like they talk, just in case that’s “it”.
You Can Divide the Population Into Two Chunks – One Has Got the Money, One Hasn’t, and the Latter Meekly Forfeit Their Right to Complain. As I said, you can divide the population into two chunks. Those who search, hunt and ferret out the information they need to rectify whatever is ailing them, and those who simply don’t. About 5% of the population are in one group and 95% are in the other. In a financial sense, 5% of people do very very well and 95% never achieve a satisfactory level of independence and wealth.
Is this a coincidence? I don’t think so.
Iron clad proof the deciding factor in achieving financial success isn’t really education. Formal education alone won’t do it for you and the myth that it will, has held many people back. I myself was told, when I first began striving to ‘change’ my circumstances, that I didn’t have the necessary tertiary education to facilitate the changes I wanted to make, so it would have been easy not to even try.
I do know a lot of people with advanced tertiary degrees who are no better off than those who lack similar qualifications.
On the other hand, I know and work closely with a lot of people who continued their formal education no further than high school … some who never even finished high school, who have started, built and own highly successful businesses. Some have made a fortune in the stock market, some have even used real estate as their wealth creation strategy.
These high school drop outs make $100,000 or more a year, although being a high school dropout is not a pre-requisite!
The difference is acting on Information!
More specifically, the getting and using of information. What most people don’t seem to grasp is that it’s a behavioural difference, totally and completely within your control, regardless of your financial circumstances, tertiary background, where you live or the business you own.
Hopefully, you are in or striving to be part of the 5% and I congratulate you on that choice. Many however opt for being in the second group, but by doing so they forfeit their right to complain.
If you are striving to improve your situation I can promise you the steps to mastery are NOT shrouded in mystery as so many mistakenly believe. There are NO secrets. But there are ways to accelerate the process and your progress through those steps, notably, mentoring and modelling.
There is a radical underground in the entrepreneurial world. There are things we know and discuss sparingly and cautiously with one another, but rarely with outsiders – because what we know so diametrically differs with what the overwhelming majority believe about money, success and independence that we risk some retribution akin to witches being burned at the stake for blasphemy.
If you think of this as simply ‘hype’, as one piece of evidence, I’ll mention that many of the very rich entrepreneurs I hang out with and work with have, at one time or another, literally been persecuted by their peers and their particular trade or professional associations for too radically challenging the norms of their industries.
I am inviting you into this ‘secret society.’
Of course, most of what you may read or hear elsewhere about ‘secret societies’, secrets, and insider information is unadulterated, stinking rubbish. And I’m not actually talking about some formal, institutionalized secret society here, with its own handshake, password and blood oath.
What I am talking about, is a fairly sizeable group who make their large incomes and create their wealth in opposition, in many ways, to everything you’ve ever been taught or told about the subjects of ‘money’ and ‘wealth’, and who make their incomes and create their wealth more easily, with less struggle; more pleasurably and more independently than 95% of all business people.
In short, they have and use a radically different ‘rebellious’ blueprint to most. For the most part, how they do what they do goes unnoticed, not understood, by those around them. And there’s – we’ve learned, often the hard way – there’s no benefit from attempting to enlighten friends, family or peers. In fact, doing so is, at best futile; at worst, dangerous. I should know, I’ve tried! Over the past 33 years, I’ve associated with and worked very closely, for long, continuing periods of time; with numerous entrepreneurs I now describe as REBELLIOUS ENTREPRENEURS.
To my knowledge, all are first generation success stories, millionaires and multi-millionaires.
Almost all started and built businesses from scratch.
Most have focused on ‘rebellious’ business ‘models.’
They also have very little in common.
The point is, while they have very, very little in common, the few commonalities they do share are critically, vitally important, profoundly significant, and when understood, contribute majorly to their rebellious status.
It is a huge myth, and major barrier to success, that the entrepreneurs with the biggest incomes and greatest businesses are somehow ‘gifted’ or ‘super-human’, and possess ‘powers’ or ‘luck’ denied most mortals.
Here, let me simply say there is absolutely no inherent ‘power’, intelligence or other advantage possessed by any of these people that you, too, do not possess. If you spent as much time with as many rebellious millionaire and multi-millionaire entrepreneurs as I have and do, you would be SHOCKED, and I mean, SHOCKED – in many ways – at how ordinary, even boring, they are.
YOUR MISSION – should you decide to accept it, is to get perfectly, totally in sync, mentally, emotionally, strategically and behaviourally with these Rebellious Entrepreneurs, so that you too can enjoy their results.
All the best,
Committed to Elevating the Financial Wealth and Wellbeing of Society
Through Entrepreneurial Excellence and Guilty of Conspiracy to Create Capitalism
Posted on January 19, 2011 - 04:32 PM- Updated on January 19, 2011 - 04:32 PM
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