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Write Like You Talk…
I’ve been getting some great feedback on my 17 Point Checklist for getting your direct mail message read. This week I want to tell you about one that is one of my favourites… the 5th Point which is dear to my heart.
That’s because, this is possibly the easiest of the lot to master.
No testing, no measuring, no getting inside the head of your prospect and figuring out what their most burning, deep down dirty desires are… Now don’t get me wrong, these are all VERY important. But let’s face it, they’re not always the easiest things to figure out purely because of the complexity of human needs and desires.
But this one’s easy. Because you don’t need to do any of those things. All I’m asking you to do this week is…
That’s all there is to it. Be yourself. No fancy act, no sucking up (in fact you definitely DON’T want to do this when being yourself. I’ll tell you why in a second), no pleading, no badgering… Nope.
What I want you to do is…
Write like you talk!!
Sound strange? Well it’s not when you think about it. All day every day you’re being yourself, interacting with the the people around you, talking to customers, joking around and having a laugh. This is you, this is who you are. People respond to you and of course, if what you’re selling is any good (and sometimes even if it’s not), people buy from you!!
I’ll say that part again… people are buying from YOU.
So… why do you suddenly want to be someone else when you’re sending them direct mail to offer them more ways to do business from you? If they’ve already bought from you before, won’t they be predisposed to buy from you again? After all, they’ve already told you they like what you’ve got once, by handing over their hard earned cash!
But unfortunately many business owners feel a need to get all up-tight and professional when writing copy to their clients (known as “copywriting”). Which is great if you ARE up-tight and professional and this is what people want to buy from you.
But what if you’re not?? Well, then get personal. Open up to your clients. Let them know more about you and maybe even… connect with you on some level! You’ll be surprised how people respond. It’s like a breath of fresh air when they read through their mail to find…
A real person! Someone, just like them!!
In fact what you’re reading right now is just how I would be speaking to you if you were standing right in front of me.
And do you know what? Some people don’t like it… They’re the ones who unsubscribe and tell me they don’t want my emails anymore. Which is a shame, but it’s also a good thing – because they are the people who don’t want what it is I’m offering, and wouldn’t buy from me anyway!
So why waste my breath?
The important thing to remember here, is that you are marketing to a niche. A group of people who need and want what it is you are offering, enough to pay you for it. And for as many people as you turn off through “being yourself” for whatever reason, there are more who love you for it! And will happily do more business with you than the others combined!!
Anyway I’ve said it before and I’ll say it again… If you manage to offend some people and get negative criticism, then you KNOW that your marketing is working! Because that means people are actually reading it!!
So what I’m trying to say here is, don’t make life hard for yourself – just be yourself and write like you talk. Your clients and prospects will love you for it, and come back to do business with you again and again…
All the Best,
Committed to Elevating the Financial Wealth and Wellbeing of Society
Through Entrepreneurial Excellence and Guilty of Conspiracy to Create Capitalism
P.S. If you’ve missed any of my previous Rants on copywriting secrets, I have them all available for you to see on my website.
Simply go to www.rebelliousrant.com and enjoy!
Posted on April 24, 2009 - 04:37 PM- Updated on April 24, 2009 - 04:37 PM
You better be real careful with this nudge… because… I’m going to try and sell you something you need, I’m going make a certain bet you need it more than I do so I’m even going to make it absolutely ridiculous for you to not reach in your pocket and pull out your hard earned cash right now, metaphorically speaking, of course.
I don’t give a damn what business you’re in, I don’t care how many tricks you’ve got up your sleeve, I don’t care how big your list of client is, I don’t care how cheap you can buy your media, I don’t even care if all your marketing is free because even if it’s free… if you can’t write a KILLER sales message it all counts for naught.
Finally, get yourself writing
KILLER Copy right now!
Personally I think the most valuable business skill you can acquire is the art of writing KILLER copy. Not only can you make a fortune for yourself selling your own products and services but you can whip your competitors ass in the process OR you can even become a “pure” copywriter… a “hired gun” and get paid more for a weeks work of copywriting than most people make in 6 months.
The world quickly
becomes your oyster
Just imagine, you can run this business from a stairwell in your home and reduce your overheads using just an A4 pad and a wooden pencil. If you want to go real hi-tech then get yourself a computer and plug yourself into the internet.
Think about it for a moment, with this skill you can choose to live wherever you like , answer to virtually no one, make as much money as your ambition allows, choose to work as much or as little as you damn well like… naked, if you choose.
You’ll never have to worry about traffic jams again, you can work outdoors by the pool or by the beach. Your neighbours and friends will envy you greatly and think you’ve become a drug dealer. All this and more is possible because…
good copywriters are
almost impossible to find.
I know one guy out of Sydney who locks away Australia’s best copywriter Pete Godfrey in a luxury hotel, pays him telephone numbers to write just for him and get this… only a couple of years ago Pete was a knock about laborer sweating his guts out for a few bucks in the midday sun.
If you asked Pete he would tell you he spent the first 9/10’s of his relatively short life being a “rebel without a clue.” Now his neighbours really do believe he’s a drug dealer, never seems to go to work, often seen lazing around his Olympic size pool without obvious means of support. There’s hundreds of companies with monster budgets desperate to find a good copywriter and thousands of smaller business owners begging for a good copywriter. RIGHT NOW I can think of 4 copywriters, who literally make all their income writing copy for my clients.
Personally, can you imagine, how many calls… I… get each week from clients hoping … I… will write copy for them and would you believe it… I turn everybody down.
No amount of money interests me in the task of writing copy for other people, in fact I often don’t even write all of my own these days, with everything I’ve got going on at any one time it pays for me to pay somebody else like Pete Godfrey to fill this role.
So if you’re a business owner, want to be a business owner or just want to live the life of a HIGHLY paid, HIGHLY sought after, HIGHLY revered copywriter then… I’ve got a package for you, no surprise, it’s called “How to Write KILLER Copy.” It’s a big pack too. I’m going too teach you until you’re exhausted, I’m going to…
HOUND it into you how to write KILLER
Copy until you beg for mercy
But I tell you this…if you get this pack and study it as I’ll ask you to do, you’re going to have something TEN TIMES MORE VALUABLE than a doctors or lawyers degree. You are going to have the knowledge…
between your ears which can
set you up for life
Remember, I told you I was going to make it a No brainer decision for you my “Motherload KILLER Copywriting pack” well, here it is, it’s stocktake time, and I want to clear the shed, I’ve got 27 of these packs at 40% off the normal price.
Simply visit my web store and look out for the KILLER COPY WRITING pack as well as dozens of other products designed to make attract wealth.
Posted on July 27, 2007 - 04:44 PM- Updated on July 27, 2007 - 04:44 PM
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