Unlike red wine problem clients, and staff for that matter, don’t get better with time. I have learnt from expensive experience it pays to fire fast and hire slow where staff are concerned.

After all, when you hesitate to fire problem staff, it sends a very bad message to the rest of them. That is, you will tolerate their “poor” behaviour, believe it or not, your “good staff” knew you should have fired them anyway and were most probably miffed by your idle response.

So firing problem staff sends a VERY POWERFUL message to the rest. In a sense you could even advocate firing someone every six months whether you needed to or not just to keep the rest of them on their toes!

It is called the “Sacrifice Principle”.

Anyway, back to why you shouldn’t keep crappy customers or clients…

Firstly I believe they should be surgically removed. As far as I know the Crudd government hasn’t passed a law that says you can’t fire them… yet. Or, that you can’t pick and choose who you do business with.

Apart from the obvious reason that these types of clients are a pain in the butt, there is an economic reason that is all about the only reason we are in business… PROFIT. The truth is when they suck up an inordinate amount of your time and your staff’s time, it costs you too much money, when if you are any good at marketing the vacuum will fill with better ones.

That’s why it drives me NUTS when people make excuses for not doing the marketing, when it’s the highest paying job on the planet.

So in effect it’s about gross profit versus nett profit. Good clients produce a higher nett profit for you. And I believe it’s better to upset them now than have them stay as clients.

I remember shocking a bunch of my coaching clients in a seminar a few years ago after they had crapped me off with their pissing and moaning. From the front of the stage I pointed to the green exit signs all around the room and told them to use them. And while they were at it, “to follow the green signs to the airport as well”. No one actually moved, but they knew I meant business. If they didn’t pull their heads in I was going to show them to the exits.

Anyway, hope it never comes to this for you but it does send a very powerful message to client and employee alike and besides, after all, there is no law against you designing the life you want. Not the life clients and employees would have you want.

All the best,

Mal Emery
Committed to Elevating the Financial Wealth and Wellbeing of Society
Through Entrepreneurial Excellence and Guilty of Conspiracy to Create Capitalism

P.S. If you’ve missed any of my previous Rants, I have them all available
for you to see on my website.

Simply go to www.rebelliousrant.com and enjoy!

Posted on February 01, 2010 - 06:54 PM

- Updated on February 01, 2010 - 06:54 PM

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