As always you’ve hit the nail squarely on the head!

Maybe that Glasgow Kiss you gave the lamp post recently has given you a new focus!

You know you’ve just about destroyed a pastime I used to cherish- reading the newspaper. I now get so annoyed and frustrated with the plain Vanilla adverts it gives me a headache!… Thanks for that!
My wife is sick of hearing, “Scarcity… where’s the scarcity?” or “C’mon where’s the Value in this?” or the one she hears most often… “Why is there no ‘call to action’… what is wrong with you people?”

Mal- my wife used to enjoy going for a drive with me- not any more- thanks to you!!!… Billboards… now they give me a Glasgow Kiss!!

Ah yes- all good fun but on a serious note…
So Much Opportunity… so little time.

Cheers and like they say on the radio Mal…

Keep the good hits comin…

FREE! 2 Content Rich Reports, 52 Wake Up Calls, 3 CDs, 3 Hot Sheets, Phone Coaching & Consulting… a smorgasbord of business-building information and assistance… ALL FREE… and you don’t even have to say yes right now…all you’ve gotta do is say “maybe”…

NOTE: This is a blatant rip-off of Kennedy’s old newsletter control before he formed Glazer-Kennedy. It’s a proven template to follow. Think of the old music clubs and how they offered, “6 records for 1 cent.”

Point is, many folks get cheap with their offers. Don’t you be one of them. Know your maths and how much each customer is worth to you and then work out how much you’re gonna spend to get them. That’s the proven formula that’s stood the test of time.

P.S. Great chatting the other day Mal… I miss you buddy…see you soon!

I have been exploring my short flyer copy for my lumpy mailouts , plus personal hand to hand flyer’s to secure & build my email list.

-( AND I HAVE GOTTEN A “MIXED REACTION”,BECAUSE OF MY “BOLD STATEMENTS MADE” WITHIN MY SHORT FLYER COPY’S .

SOME WHICH BOARDER
IM TOLD COULD BE DOWN RIGHT “RUDE”,BECAUSE OF ITS EXPRESSIONS OF MELTING “FAT FROM THEIR THIGHS” , HENCE ,www.meltfatfromyourthighsfast.com ,and certain fowlk dont take to kindly reading that they may be FAT ! ( SOMETIMES BLATANT TRUE FACTS HURT )..!

However ol mate mal ,its building my list ok yet im unsure to what statts would constitute a good conversion score ? % ?

I have circulated Aprox-300 flyers -( A5 ) ,and my list is only 23 confirmed,from this thus far ,however i have another few hundread to circulate and i will be targeting another way to distribute my flyers to my taget prospects as i personally dont see my email list opt-in score to prosperous.

I give a FREEBIE ebook away on healthy eating and well as im still yet to secure & justify a shopping cart to upsell other products,because i first would like to see a better result.

So Mal ol mate , How far, how close ,”how compelling does one run with this, without turning your prospective customers off & away” ?

I understand not to be to crass,and not to promise the world unless i can deliver it.

Which ol mate Mal,i have faith with in my product content ,and i have ethics attatched ,its just how far does one go with promised compelling words ? BEFORE ANY BOARDERING PROSPECTIVE LITTIGATION DROPS IN ONES LAP FROM “COMPELLING WORDS ” ?

Thank you for your energy.

Kind regards.

Mr.MATEEYES.

Pat

The challenge that we marketing consultants and copywriters face however is to convince business otherwise – as they continue to stick to the hit & miss strategy of vanilla advertising that constitutes their business name in bold, four bullet points and an address.

How very true is your article about the “get rich quick and no work is a false god to worship”. I can say with qualification it is hard work, logical thinking and systematic thought process that will get you through. Perserverance is another factor! thank you again for your well informed articles.

Warm regards
Maurice Sikorski