These 4 Steps Will Show You How To TARGET Your Customers!
In simple terms, for your marketing to be successful, you must identify your prospective customer or client and enjoy a position in the market that ensures that they choose YOU to do business with rather than your competition.
But what are the specific things you need to take into account, for this to happen?
There are 4 Basic steps or questions you need to know the answers to.
- Who IS your potential client? Who wants to buy, or could be motivated to buy, what you are selling? Furthermore, are you aware of any financial or even geographical factors that might influence their ability to buy from you?Would you like a simple way to get the hottest clues about the answers to these questions? Once again, it’s listen to the clients you already have! Ask them and LISTEN to their answer. What they have to say, will empower you to customise to the needs of your market. And if they express negative feedback, LISTEN EVEN HARDER!
- What are their REASONS for buying? Do you have a good handle on both the emotional and physical factors that may influence them in their decision?For instance, if you
- What aspect will you highlight – what most supports your superior positioning in the marketplace? Is you product or service unique? Does it have a strong benefit for your target market? Is there a point of difference you can articulate and emphasise?Despite the fact that another car rental company dominated the market at the time, Avis adopted the slogan “We try harder!” Is there a unique niche you can fill in the same way? Something you can tell your prospective customer or client that you do, or provide that the “big boys” don’t, even can’t because of their size?
- HOW do you intend to sell ‘it’? People have “brain waves” all the time. And some of them are truly impressive and there is indeed a demand for what they want to sell or have created, in the marketplace. But they haven’t got a clue how to get it from their hands and into the hands of their prospect. What is YOUR system for achieving a sale?
With a state election looming, the opposing political parties are dominating commercial television stations as part of their ad campaign. And watching them last night, I shook my head in amazement at how obscure the message they are trying to get across to us, was. Sure, they have identified
Best regards
Mal
