Donald Trump Knows Not to Plan Ahead Based on What It Will Cost Him, Instead He Plans Ahead Based on What It Will Make Him. (Don’t Worry About What Something Is Going to Cost You, Instead Figure Out What It’s Going to Make You).
When Donald Trump built a gold course in New York, he spent $7,000,000 alone on the 13th hole. Of course, some people thought he was crazy because that’s more than it cost to build some entire golf courses. However… the excitement of having a hole with a massive waterfall on it was broadcast all over America, not only that, the joining fee is $300,000 and I believe there is a waiting list. It’s also popular for photo shoots for magazines etc. What value can you really place on such a tactic? It’s endless.
Donald Trump knows and applies a strategy of doing the opposite of your competitors and another ENORMOUSLY powerful tactic and strategy of “Don’t worry about what it costs you, only concern yourself with what it will make you.” Nearly everybody thinks the opposite and never get to the level of success the likes of Trump achieve.
When Trump built one of his skyscrapers in New York he had a feng shui master consult on what was the best way to utilise the site and construct his building. One of the recommendations was to build a massive stainless steel statue of a world globe, seemingly spinning on it’s axis out the front of his building, at a cost of millions. This was to improve the flow of chi and the likely success of the venture. Again, he was laughed at and again I can report that it’s become an icon for tourists and magazines alike on the New York landscape resulting in massive free publicity for his property.
The easiest thing someone can do is stand on the sidelines and argue for the safe and
conservative plan. But not Trump. Like most things in life, it’s generally the opposite of what everyone else is doing that is the most profitable. So look in your category and do the opposite of everyone else.
Doing what everyone else does in your category is what I call incestuous marketing, where everybody else looks at each other and does the same. Trouble is, after a while, it begins to look like real incest and everyone just gets dumber and dumber.
It takes a hell of a lot more courage to step out – and try new things. But this is the only
way to build your business. You must be bold because the rewards are BIG!
Best regards
Mal
