From: Mal Emery
Re: Rare Licensing Opportunity –
Dan Kennedy’s and My Entire Line Of Multi-Million-Dollar Products

Now YOU Can Instantly Be Set Up In One Of The World’s Most
Hugely Profitable & Exciting Information Products / Mail-Order / Catalogue / Internet Businesses*

......here is the incredible combination of a powerful“Brand name” and proven,
highly saleable products andmarketing tools,
 yet still a “ground floor”
opportunity.....so you can join in the
Boom in information marketing,
Direct marketing & Internet marketing....
with this turn-key, ready-to-go
Mail-Order / Internet business handed
to you on a silver platter

*Certain qualifications must be met.

Dear Friend,

There’s nothing more exciting than having people from all around the world send you MONEY!

Picture this: You wake up in the morning at your leisure, take a 10-second commute into your home-office and find the tray of your new FAX machine overflowing with MONEY! --- orders, orders, orders!……Then, you turn on your computer and hear it say, “You’ve got orders!” --- more MONEY!……Later in the day, you stroll over to your mailbox and find it stuffed with envelopes full of even more MONEY! --- orders, orders, orders!…………… You literally have an automatic, self-operating moneymaking machine working for you 24 hours a day, 7 days a week.

That’s the life I live. It’s the life you can live. And it has NEVER BEEN EASIER FOR YOU TO LEAP INTO THIS WONDERFUL SITUATION INSTANTLY.

Believe it or not, I’m up in the middle of the night, so excited I can’t sleep, working on this letter! I am writing to you about the most extraordinary moneymaking situation I’ve ever confronted in my entire career. In fact, I’m actually in a race to get this letter finished and in the mail to you before it’s too late. (I’ll tell you why later in the letter.)

So, whatever you do, wherever you are now in business and financial terms, do NOT set THIS letter aside without reading every single word…because if you’ve ever dreamt of having MONEY come to you everyday through your computer, FAX machine and mailbox, WITHOUT face to face selling, WITHOUT much time invested, WITHOUT a big office or employees, WITHOUT waiting, easily double, triple or quadruple your income.

A never-before-available “Business Tool-Kit”
based on mine and one of America’s legendary marketing and
moneymaking expert’s proven “hot” products can now
be put to work, filling your bank account day in and day out,
if you qualify, and if you act decisively, immediately.

For 20+ years, Dan Kennedy has stubbornly refused to put his best-selling information products into a “License” so others could sell them, and use his proven marketing materials to do so. Here’s why: Dan has spent hundreds of hours and hundreds of thousands of dollars creating these products and the marketing tools that sell them, and he doesn’t want to just “give it all away”.

Finally, that has changed, at least temporarily. You see I convinced Dan to release his products to me for distribution from Australia.

Thanks to tremendous persistence on my part, and certain caveats you’ll hear about later in this letter, I have convicted Dan to let me create a complete Licensing Program and to authorise a VERY limited number of qualified individuals to market his products and use his materials. I have been working on this for over twelve months. Dan reviewed everything personally and finally (and very reluctantly, I might add) gave it the “green light”, on a trial basis.

(Note: If, incredibly, you are unfamiliar with Dan Kennedy, please take a moment to review the enclosed audiotape and testimonials detailing some of his credentials and accomplishments.)

With this particular Licensing Program, you get Re-Sale Rights to Dan Kennedy’s 31 different products – the exact same products that Dan sells over a million dollars worth of each year. You also get Use Rights to many intellectual properties, including Dan Kennedy’s name, likeness, reputation, celebrity, facts about his accomplishments…..his testimonials…..his products titles and descriptions…..plus tested and proven advertisements, sales letters, a complete catalogue, even a Web sites. On top of all that, you’re getting a mountain of business start-up and operational assistance and support.

12 Reasons Why THIS Business Is So Much Better
Than Any Other Business On The Planet!!!!!

First let me say: What a way to get into (or expand) a mail-order/Internet/info-products business!!!

I dare you to find a better way to make $50,000.00, $100,000.00, $250,000.00 or more a year….. you see, I’ve owned other businesses, “normal” businesses, I’ve worked in sales, and, yes, I’ve earned high incomes before…but getting into “mail-order” with “information products” took me from working hard for my living to easily, automatically earning a giant, steady income while enjoying my life. YOU ARE ALL ABOUT TO DISCOVER THE PERFECT LIFESTYLE BUSINESS…

Think about all this:

1. NO employee headaches -- everything’s “automatic” or outsourced.
   
2. NO big overhead -- you can work from home.
   
3. NO expensive equipment needed.
   
4. NO product to find or create……proven “hot” products handed to you.
   
5. NO product manufacturing hassles -- simply order products as needed.
   
6. NO “warehousing”, NONE of your money tied up, sitting idle in piles of merchandise in your garage...
   
7. NO advertising or brochures to get written and created…NO creativity required!……… powerful, tested, proven ads and marketing tools all written by Dan and me, licensed to you for your use -- including a complete 27-page catalogue and Web sites.
   
8. NO computer skills required.
   
9. NO delays in getting started -- this is an “instant”, complete business.
   
10. NO RESTRICTIONS -- unlike a franchise, you have NO TERRITORIAL LIMITS; you can sell anywhere in the world (just as I do) NO MEDIA RESTRICTIONS; you can advertise anywhere you please, mail to anyone you please…
    
11. NOTHING ELSE TO BUY -- AND NO CONTINUING ROYALTIES.
    
12. NO “GIMMICKS”. Look, this is NOT “MLM”, NOT a catalogue mailing scheme (where only the catalogue’s printer profits), NOT a goofy “idea” -- like “just place tiny classified ads in a multitude of newspapers”, NOT worthless products compiled from old materials… this is a REAL, proven, currently successful collection of exclusive products needed by every business owner, entrepreneur, sales pro and business opportunity seeker …..AND a proven arsenal of marketing tools WITH a solid A-to-Z business plan.

What does this mean to you? It might mean being instantly “set up” in an information products marketing business with tremendous “brand identity” and credibility…with proven “hot”, easy to sell, high profit info-products…with tested and proven sales letters and other marketing tools…even a complete catalogue and Web sites to “clone” and use as your own. It might be the business and moneymaking breakthrough you’ve been looking for.

If you already sell your own or other authors’ materials to entrepreneurs, business owners, sales professionals or business opportunity seeker, then adding this “instant” product line to your business could multiply your profits overnight. If you are eager to get started in the exciting business of direct marketing, you’ll be hard-pressed to find better information products to sell anywhere on the planet.

Here are a few of the reasons why I have worked so tirelessly to get Dan Kennedy to agree to licensing his products…why I think he represents, by far, the best licensing opportunity I have ever been able to offer:

1. He has incredible Brand Identity.

Dan’s name is well known in the entrepreneurial marketplace thanks to 20+ years of speaking, including the past 9 years on the #1 speaking tour in America with Zig Ziglar and Peter Lowe…having articles written about him in most major business magazines, including INC., SUCCESS, etc…having the #1 marketer of audio products, Nightingale-Conant, feature two of his products in their catalogs and in hundreds of thousands of direct-mail pieces…..having 8, count ‘em -- 8 books in bookstores…..and on and on and on.

2. He is the most credible expert ever to license his products.

No other business author or marketing “guru” has Dan Kennedy’s credentials and experience. Telling his story puts you in the enviable position of telling a “sales story” second to none.

3. He has the most impressive collection of testimonials I’ve ever seen

and you will have full use of these! When you review what Dan’s “students” have to say, you discover what are called “outcome testimonials”, not just “he’s good” testimonials. That means people talking about real results, specific sums of money made thanks to Dan’s methods. Real testimonials like these:

“His ideas added no less than $336,000.00 to my sales last year.” - John Hartman, Contemporary Photographer, Wisconsin

“Per your advice, I replaced the large logo and company name that dominated my old Yellow Pages ad with the simple bold headline you suggested. Ad response has increased ten-fold. That one 10-minute phone call with you, on June 4th, 1998 at 2:00 P.M. St. Louis time was the single most important phone call of my business life.” - Rex W. Beckham, Welded Roof Systems, Missouri

“After attending the Seminar in Omaha, we purchased your Magnetic Marketing System. WOW! We used your ‘letter System’ to sell our coupon books. We targeted 1,600 local companies. We sent out our letters about 9 days apart. Our response: Letter #1, 7%; Letter #2, 8%; Letter #3, 3%; total response 18%! We sold 3,700 books and had a profit of $26,000.00! You’re a Legend! - Doug Neilsozi, Market Innovators, Omaba, Nebraska

“Ever since I saw you speak and acquired your materials, my life has changed for the better...my selling was pathetic! Attitude pitiful, income decreasing. Not anymore. I just closed the largest single order in my division’s history -- $1,472,050.00 -- my selling is more strategic, earnings increased by 159%, now I’m even winning speech contests at Toastmasters and teaching selling!” Jon Gedyinin, Sales Executive, Hewlett-Packard

“I invested in your ‘Magnetic Marketing Course’ about 7 months ago and it has literally changed my life. You promised it would work on ANY business - I’m a professional magician. Before your Course, I did 12 to 20 shows a year, not enough to make a living...I now do between 30 and 40 shows per month!” David DiPietro, Georgia

4. He has a whole selection of high-demand, high-profit products with proven sales appeal.

You can look them over via the enclosed Catalog. As you’ll see, there are products about marketing, advertising and copywriting, entrepreneurial success, as well as specialized topics, like succeeding in the consulting business. Dan’s MAGNETIC MARKETING ® SYSTEM is in its 9th Edition, and well over 2O-Milllon-Dollars of these Systems have been sold! His POWER POINTS LIBRARY is even available on an indexed and searchable CD-ROM.

5. He has a “treasure chest” of tested and proven sales letters, ads, postcards and other marketing documents for these products.

I have taken the best of these and done whatever was necessary to update them and make them ready for your use. If you had to have this same arsenal of marketing weapons created from scratch by a top direct-response copywriter of Dan’s caliber, you’d have to spend well over $100,000.00. You’ll get these marketing materials in print and on a computer diskette, so it’s easy to customise them with your business identity.

6. We have a brand new 27-page illustrated Catalogue presenting all 31 of the Kennedy products.

Most of the sales copy in this catalogue has been assembled from prior years’ catalogues, sales letters or other literature, where it proved itself effective. This powerful Catalogue represents an investment of tens of thousands of dollars and over a year’s hard work by me, a team of professional catalogue designers and my staff, determined to put together “the ultimate” sales tool for these exceptional products. You’ll have this Catalogue customised with your identity to use as your own.

7. We have converted the catalogue to an “on line store” for the Internet, and you’ll have a “clone” of that entire Web site as your own.

I get orders virtually every single day from my Web site with ZERO work and with ZERO marketing costs. I consider this “free money”. With this Web site of your own, you too can get some of this free money.

If you start a business from scratch, you start WITHOUT customer testimonials and credibility…you must INVEST HEAVILY in getting product…just to get your own catalogue put together from scratch can take forever and cost a fortune…you spend more, take longer, and start with huge disadvantages. Now you can “shortcut” all of that and have an “instant business” solidly based on this most respected “brand name”.

And there’s more….

But most important is simply: DAN KENNEDY.

For many people receiving this letter, there is no convincing needed. In fact, almost every day we get calls from people asking if they can License and market these products. So without a doubt, the limited number of Marketing Licenses Dan has allowed me to issue will be snapped up in no time flat. You see, Dan’s reputation for delivering quality how-to information that works in the real world, for just about anybody’s marketing situation, is unrivaled. So, on one hand, we possess a “brand” built on an individual personality with overwhelming “story power” and marketplace credibility.

Yet, on the other hand, an unprecedented opportunity lies in front of you and I, because Dan has actually done very little advertising or marketing for these products in recent years. In fact, 90% of the tens of thousands of happy customers he has, have come from hearing him speak, buying his books in bookstores, or from referrals. There has been no paid media advertising; no direct mail to rented lists, no massive FAXing to generate leads, nothing like that. He’s done millions and millions of dollars of business “quietly”, leaving the vast public marketplace eager for his kind of information and advice nearly untouched. In fact, his products have never been available in Australia or New Zealand before, only from the United States at twice the price.

That’s why I invested a huge sum in acquiring the rights to his products.

Now I’m going to be able to share it with you, if you qualify. And all I can say is:

What An Opportunity!!!

So, get this: I’m able to duplicate my entire business of selling all of Dan’s tremendous info-products for you, right here in Australia. I’ve invested huge sums in updating products, and developing the catalogue, acquiring the Masters for Australia, which you won’t have to do. You start from day-one with Dan’s products, every marketing tool you could ever want, a mountain of impressive testimonials, and a professionally produced catalogue -PLUS a Master audiotape where Dan sells his products for you. And remember this exact presentation resulted in 20 million $$$ of sales of this single product over a 10 year period!

The Key Words To Remember Are:
“FLEXIBILITY”...“SIMPLICITY”...“CONTROL”...“LIFESTYLE”

Once you own this Marketing License, you are totally in control. You can have a small, part time business or, like me, a giant automatic moneymaking machine. You can focus on a few of the products or all of them. You can use only a few marketing methods or all of them - small ads, postcards, FAXing, the Web site, e-mail marketing, the catalogue. You set your prices, you define your profit margins, you choose your markets and customers, and you use whichever of the tools provided you like.

Oh, and it would be impossible for this to be simpler. You can completely avoid the hassles of getting products made, stocking them, shipping them -- all that is already set up and available to you.** You do not need even a thimble full of creativity nor do you need to spend a cent on advertising copywriters or agencies: all the sales copy, ads, postcards, letters, Faxes, copy, Etc. is done, tested, proven and given to you. You get to “clone” and use our catalog, even our Web site as your own.

And this IS the perfect lifestyle business. With it, I literally make money while I sleep and you can too. Orders come in over the Web site, through the FAX machine, to a phone order-taking service and in the mailbox...credit cards processed and money put into the bank automatically...fulfillment and shipping outsourced. This is a “hands off’, zero grunt work business! Everything keeps going automatically whether you’re on the golf course, at your children’s sports day, having a leisurely lunch with friends or shopping for your next new car.

Listen carefully: I went from buying and selling traditional businesses to make a living to being a Mail-Order Information Products Marketer routinely making more money every month than most people make in a year...to routinely banking $80,000.00 and more PER MONTH...working about 3 full days a week, not including holidays. I did it with NO background in advertising or mail-order. I did go through a “learning curve” -- but licensing an “instant business” like this one eliminates the learning time and enables you to make money immediately, right from day one. I believe licensing is still the best way to “fast track” your success in this business.

As you know from having received other information from me that I don’t advocate pioneering (well pioneers get shot full of arrows!) What I do strongly endorse is NOT trying to reinvent the wheel. Here all the mistakes have already been made. What you get is a tried and proven moneymaking machine at a fraction of what it would cost to buy a traditional business.

You Just Step In And Make Money!

For one small, one-time Licensing Fee, you get a ready-to-go product line, ready-to-use advertising and marketing, a complete moneymaking plan and instructions and support, product fulfillment**, absolutely everything in place “no assembly required”, to make money!

And let me again emphasize: your business is NOT based on “generic”, ordinary products. YOU “OWN” A CELEBRITY AUTHOR AND GLOBALLY RESPECTED, WORLD CLASS EXPERT’S PROVEN “HOT’ PRODUCTS THAT ARE UNIQUE AND EXCLUSIVE!!!!!!!

Before it’s too late, let me get into the nitty-gritty tell you exactly what is included in the new MARKETING LICENSE FOR DAN KENNEDY INFO-PRODUCTS AND MY PRODUCTS. Then I’ll tell you what’s required to obtain this Marketing License.

Included:

1. Authorization To Sell Dan Kennedy’s  For Giant Profits.

Only with this Marketing License will you be able to purchase most of Dan’s products described in the enclosed catalog at an 8O% DISCOUNT*. The only exception to this is with the books that are published by a Publisher. Because we cannot legally reproduce them ourselves and have to buy them from the U.S., we can offer you 20% discount on these. Don’t be concerned, these books virtually compel people to buy other Dan Kennedy products from you. You have the authorization to sell Dan’s products with no up-front inventory investment. You buy as you sell, one at a time, at wholesale costs that would typically be available only by producing hundreds to thousands of “units” of each of these products and tying up a ton of money in a warehouse full of inventory. Your Re-Sale Rights are not restricted by territory, market or media, incidentally. You get complete fulfillment (drop ship) services from our new Fulfillment Center.** That’s right, our Fulfillment Center will ship right to your customers for you (under your shipping label, of course) so you enjoy a no-hassle, “clean hands” business! And by paying the one-time fee for the License, you pay NO royalties, you get MAXIMUM DISCOUNTS, and you get to use everything from our marketing material to our fulfillment without incurring any cost of “creation”......

......you just step in and make money.

2. Reprint Rights To Proven Marketing Tools. You will get a Master-Arsenal of sales letters.

Complete direct-mail packages, ads and other marketing tools for Dan’s products. Some of these have been responsible for selling hundreds of thousands of dollars of each product. All incorporate tested, proven effective sales copy and offers. In addition, there are brand new ads, postcards, a magazine tear sheet (enclosed) and other tools that Dan has developed for my use in marketing these products in the past year that you can use. And remember, Dan routinely commands $15,000.00 to $25,000.00 plus royalties to create these kinds of sales letters and marketing tools for his clients. This Master-Arsenal could not be replicated from scratch for less than $100,000.00! You get this Master-Arsenal in “hard copy” (printed) form in a giant notebook AND on computer diskette. There’s absolutely nothing for you to write. Dan has already written everything for you!!! Think about this: Dan Kennedy -- one of the greatest copywriters on the planet — writing sales materials for his products. You can bet its killer copy and that it sells!

3. Reprint Rights To The New “Make More Money” Catalogue.

You can order the catalogues customized with your identity in any quantity directly from the printer we use. You will also receive the catalogue on a CD-ROM and on printed pages, so you can have yours produced locally as you see fit, if you prefer. Or modify the catalogue if you need to, by omitting certain products, marrying these pages with pages presenting your own products and offers, or turning individual catalogue pages into flyers, newsletter inserts, and so forth. I have invested over $80,000.00 and 12 months’ work in this catalogue’s copywriting, design and production. Imagine what it would take for you to start a catalogue business on your own from scratch, finding products, negotiating with vendors, planning the layout of the catalog, paying copywriters, photographers and graphic designers believe me, it’s a major project and then some. But you by-pass all that.

4. Reprint & Use Rights To The Web Sites.

You get a “clone” of the Catalogue as an on-line store put up on the Internet for you as a stand-alone site or added to your existing site, at zero set¬up cost. We do everything for you. You also get a FREE domain and 3 months FREE web hosting! All the orders you get from your Web site are sent to you instantly. Now you can make money with a copy of the same Web site that makes Dan money virtually every day!

PLUS you get the Rights to my catalogue of Products - using the same tactics I have employed to make thousands of $$$ per day on the Web. I don’t want to sound as though I am patting myself on the back, but I know for a fact that few people (including the Americans) have achieved what I have achieved on the web when it comes to making actual sales $$$. NOW IT”S YOUR TURN! Check out the details of my sites in my catalogues and see for yourself what it takes to succeed in this arena. I cannot imagine anything in sales that would be harder than getting people to send you money while you sleep. With my web sites and sales material, that is exactly what you have!

NOTE: You do not need to be “computer savvy” to profit from having this web site selling for you. You can be “all thumbs” when it comes to computers or the Internet and that does not matter at all because everything has been done for you. This is a money machine you simply turn on.

5. More Sales Tools To Come.

For example, Dan recently recorded a new “audio brochure” that sells the MAGNETIC MARKETING® SYSTEM. You’ll get a master-quality cassette for duplication or you’ll be able to order them from our duplicator, labeled for you. And whenever I put a new ad, sales letter or other marketing tool to work for Dan’s products, you’ll have use of it too.

6. More Products To Come.

7. Business Operations & Moneymaking Strategies Action Guide.

You may not need some of what’s in this Guide, but I’ve made sure all the little details are covered, from arranging to have orders taken for you by phone by a competent order-taking service...to getting a merchant account FREE of charge, that’s a saving of up to $1,000 (guaranteed approval)... to printers, mailing lists, even proven marketing strategies. You get a complete how-to Manual that reveals every method Dan and I have used and use to make money with these products, that you can easily replicate and use. These are “Profit Recipes”, and all you need do is follow these 1-2-3, A-B-C instructions. NO previous sales or marketing experience is required.

Who Are Your Customers?
And How Big Is This Opportunity?

How would you like to share in THE moneymaking strategy that has made Dan Kennedy rich? You can -- with this perfect “copycat” of the mail order business, he built, and I took over and expanded for the Australian market.

Dan has made his fortune with these info-products based on this little-known secret: sell sales tools to those who sell.

I’d suggest you write that simple phrase down on a big card and tack it up somewhere you will see it often. I’ve been in a variety of businesses, I’ve promoted many different kinds of products, I’ve been successful, and I’m regarded as marketing savvy by many and I’m here to tell you, that is the best “gem” of moneymaking advice I’ve ever gotten. It’ll probably be the best one you’ll ever get too. Sell sales tools to those who sell. Think about the fame and fortune that has been built on that idea. The “monster sized” info-production company, Nightingale-Conant the famous Zig Ziglar’s career, even Xerox, a company that can invest in and be in any business it chooses is in the sales training business. The giant Times-Mirror company that owns countless newspapers, publishing businesses and media outlets hired Dan as a consultant a few years back, for advice on getting more heavily involved in the “success information business”. Dan has guided a number of individuals “from scratch” starting their own info-product businesses and creating million dollar yearly incomes in different niche markets, all based on this principle. I know a number of them personally. This principle is THE “secret” behind Dan’s phenomenal success and most of his clients’.

If you will put this principle to work for you, there’s no reason in the world you can’t share in the same success Dan has enjoyed, and that I have already enjoyed in the short time I’ve been in Mail Order / Direct Marketing. You see, there is no better group of people to sell to than those who sell, because they are constantly, eagerly striving to find an edge. And there just aren’t any better products to sell to those who sell - than Dan’s and mine.

For example, Dan’s most popular product, his MAGNETIC MARKETING® SYSTEM, shows any business owner how to cut advertising waste and frustration and successfully employ targeted direct-response marketing. It also shows any sales professional how to eliminate “cold” prospecting grunt work. Two huge, hungry markets: business owners and sales professionals!

Then there are more targeted products, like Dan’s COPY WRITING CLINIC and COPYWRITING-SEMINAR TOOL-KIT, for serious direct marketers, mail-order entrepreneurs, and even professional copywriters.

If you go through the Catalogue carefully, you’ll see that there are products perfect for ANY and ALL business owners, plus sales professionals, plus people involved in the mail-order field, plus people starting new businesses or bringing new products to market, plus consultants and copywriters. Think about it: anyone who is in business IS selling something. And here’s something important: all these products promise and deliver real, measurable, tangible, financial benefits to their users. Selling these products, you are, in effect, selling money at a discount, the ideal position to be in.

The opportunity is HUGE. Think of how many sales professionals there are in any given industry or area who...this week, reach a point of peak frustration over ineffective prospecting methods...today, say to themselves “there must be a better way!” who have heard of Dan, maybe even seen him speak...who are ready, even hungry for these products. How many? Think of how many small business owners there are who...are getting bruised and bloodied by big competitors... are frustrated with wasting money on bad advertising...are eager for new and better ways to attract customers. How many? Walk onto any main street, into any shopping center, into any office building, go to any trade show or convention, toss a rock (or send a FAX or letter) in any direction, and you’ll hit somebody who is likely to be very receptive to these products.

The opportunity is HUGE. Experts, from savvy venture capitalists to top marketers agree that selling “business to business” will be the fastest growing and longest lasting and most viable aspect of the Internet marketplace. Marrying the exponentially growing power of the Internet with these products and this Catalogue is perfectly timed.

The opportunity is HUGE.The other “Boom” industry is “Business Opportunity Sellers”. In today’s insecure employment market, you have a desperately hungry crowd eager to find a financial solution to their money woes. This group will purchase product after product on topics after topic in pursuit of their goals. That’s why I have included what I term “ever green” products (products that will sell literally forever) in my catalogue of products available for licensing. The changing parade of “New opportunity seekers” ensures sales for years, possibly decades to come. All these products come complete with their own fully tested ads, sales letters and websites. It is simply turn key.

The opportunity is HUGE.There’s no end in sight for the entrepreneurial boom. More “baby boomers” searching for opportunity, experimenting with new businesses and ideas. More career switching, more home based businesses, more people entering the sales field. According to one study, one in every five adults either is engaged in a home based entrepreneurial or sales activity, or will be within the next three years. Incredible.

The opportunity is HUGE. Because Dan, and recently I, have barely scratched the scratch on the scratch on the surface of these markets. He has not plastered magazines with ads, neither have I with any of my products, apart from a few small tests. Not mass mailed and worn out the thousands of available mailing lists, FAX lists or e-mail lists. Here sit “hot” products and proven sales letters that have barely seen the light of day! Dan has been content to achieve a certain level of income and wealth and coast there, and he has been militantly unwilling to take on employees or other complexities he feared would be required if he were to build a large publishing and mail-order company. I am more aggressive, but I also have other very lucrative business interests demanding my attention as well as a commitment to a certain lifestyle. Nightingale-Conant has done very, very well selling two of Dan’s products only to their own customer lists. All added together, the amount of marketing we’ve done is akin to taking a thimble of water from the ocean’s edge. The rest is virgin.

The opportunity is HUGE. I have created my product range specifically for licensing, apart from testing the ads, sales letters and web sits, these “evergreen” products have never been sold in this market place or in any other, for that matter. And, I might add, the results have been outstanding. A $400 display ad produced 43 enquiries and 5 sales at $595 in just one week, another classified ad in these newspapers. (Melbourne, Sydney and Brisbane) costing just under $300, producing $3,600 worth of sales on the web in one week. If you had run the ads, ($300) and we had filled your order at 80% off retail, that’s $2,880 less the cost of the ad, leaving a massive $2,580 you get to keep.

Oh, and keep this in mind -- many of the Licensees will follow Dan’s or Nightingale-Conant’s approach; they’ll sell only to their own customers, their own lists, content to reap large profits just by adding these products to the “back end” of their present businesses. The relatively few Licensees who choose to aggressively reach out to the vast untapped markets will find the ocean pretty much untouched.

This License Is Only Being Offered For A Limited Amount Of TimeTo A Very Limited Number Of Qualified Individuals

Now let me tell you why I’m up in the middle of the night writing this letter and in such a hurry to get it into your hands. You see, after many months of very tough negotiations with Dan, I have finally got him to agree (very grudgingly) to allow me to issue a small group of people a License to his entire line of products. We’ve had numerous battles about this because Dan has been adamantly against issuing Licenses to his products. And frankly. I’m concerned he may change his mind and call this off.

First of all, in order to get Dan to agree to this. I had to promise to exercise exceptional care in the selection and “police-ing” of the Licensees. Dan is very committed to safeguarding the excellent reputation he has developed over 20 years in this business -- this is the #1 reason he was against licensing his products. For that reason, as noted on the “Licensee Application” (enclosed), I will have to check and verify your business references. And you must sign an “Accuracy In Advertising Agreement”, an “Ethical Business Operation Agreement”, and an “Indemnity Agreement”. All three are enclosed and I believe they are self-explanatory. Once I receive your Application and these supporting documents, if you are not already known to me from a prior relationship, I will verify the information and may even need to interview you personally or have someone on my staff talk with you before accepting your Application.

Secondly, Dan has the right to withdraw this Licensing opportunity at any time for any reason, or to significantly increase the very reasonable Licensing Fee I finally got him to agree to. If Dan feels the Licensees are not upholding his reputation, he can request that I cease issuing Licenses immediately. Actually, Dan considers this a test and the agreement I have with him is that he can call it off at any time for any reason or no reason at all.* One thing I can assure you is this: once Dan sees the large amounts of money the Licensees are making with his products, marketing materials and reputation, he’s certainly going to increase the fee, if he allows it to continue.

(*Once you are issued a License, it is permanent and you have it for life. Remember, you are NOT required to make ANY additional purchases, NOT required to use our vendor(s) and NOT required to meet any minimums. You own a PERMANENT Marketing License.)

You’ll Probably Be Amazed
At How Little It Costs To Get Started

Consider all the costs of launching a “normal” business capable of producing a high yearly income. For example, did you know that the owner-proprietor of the average lunch bar or pizza shop takes home only about $50,000.00 a year? But to start such a business, you need to buy or lease a building and a mountain of costly equipment, get signs made, pay for licenses and permits, run ads to hire help, take on employees, and on and on and on…..plan on going into hock to the tune of at least $100,000.00. Or consider the costs of starting in the mail order / direct marketing business from scratch, with your own info-products. You’ll need to invest a monstrous amount of time and/or money in putting together your products, get them made up in quantity and stocked somewhere, hire ad copywriters, go through costly testing of different ads and sales letters -- from experience, I promise you, you’ll burn through tens of thousands of dollars and months, if not years of trial-and-error. Truth is, most who try, quit long before they get to a point of consistently making money. Licensing is the secret!

For far, far, far less than you could possibly get into business going it alone, I can INSTANTLY put you in THIS business -- PLUS you get ALL the advantages you’d never have on your own, not the least of which is the “Dan Kennedy brand”. Arguably, it should cost you MORE. Instead, it’s LESS. A lot less!

The fee for the permanent Lifetime Marketing License for Dan’s and my catalogue of products and everything it includes is just $34,995.00. I think any way you evaluate this -- whether by costs of “franchises” in other fields, costs of replicating a comparable product line and collection of marketing tools, or by the “brand value” of the Dan Kennedy name and my name, you arrive at the conclusion that $34,995.00 is a bargain. Maybe even the bargain of your lifetime.

(Quite frankly, one of the things Dan is least happy about is this price. When we first began talking about this, he felt $45,000.00 to $50,000.00 was an absolute minimum. It has taken an enormous amount of arm twisting and convincing to get him to agree to let people acquire this License for the $34,995.00 fee. How long I’ll be able to continue to do this, I don’t know. After all, Dan and I have a friend who routinely charges $45,000.00 to License his products and Dan has been insisting from the beginning that we should be charging at least that much, if not more.)

And listen to this: at your option, $10,000.00 of the $34,995.00 fee may be deferred until you have done at least $50,000.00 in sales (at retail prices). And the $24,995.00 can be paid in three equal monthly instalments. (When I brought up the $10,000.00 deferment, Dan literally started kicking and screaming and I wouldn’t dare print what he had to say about this.)

URGENT NOTE: The option of deferring $10,000.00 of the Marketing License fee is only available to the first 17 people who order before . After this date, if Licenses are still being offered, the entire $34,995.00 must be paid at time of License. Dan insists that this be strictly enforced.

If you pay the entire $24,995.00 Licensing Fee in full, and save me the bookkeeping work, you can deduct $995.00 and pay only $24,000.00. PLUS, we’ll ship the first $24,000.00 worth of orders you get* (based on our suggested retail prices) to your customers at no cost to you -- free fulfillment of these orders. Total risk reversal – that’s right, I will deliver your first $24,000 of sales FREE OF CHARGE (retail value) You risk nothing. All you need to do is get out and market Dan’s and my products and they virtually sell themselves!

*The $24,000.00 worth of free fulfillment is ONLY offered if you pay the $24,000.00 Licensing Fee on or before the Expiration Date stamped on the Registration Form. Prices include G.S.T. so you can get to claim back around $2,400.

Please think this through carefully: For just $24,000.00 (with $10,000.00 deferred, at your option), you get a complete, proven product line with the “Dan Kennedy brand name”, and my range of products developed right here in Australia, a catalogue, a complete Master-Arsenal of marketing tools -- even Web sites included, and hands-off, complete fulfillment services in place...you keep a full 80% except published books, of every order you get everything “turn keyed”, ready to start generating big cash profits immediately! YOU JUST STEP IN AND MAKE MONEY!

Oh, and by the way, you should easily recover your investment from as few as 50 average-size sales from the Catalogues. Your first 50 customers will take care of most or all of your entire licensing cost! Just 50. (I wonder how many customers a sub shop owner, video rental shop owner, carpet cleaner, etc., etc. has to go through before recovering their start-up costs or franchise fees?) Remember, you keep a “whopper-sized” 80% of every sale you make, with the exception of published books.

Incidentally, when you check out the catalogue -- YOUR catalogue -- you’ll find that one of the products is “The Mother Of All Offers”.....a package of “everything-Kennedy”, with a retail value of ($5,769.00), reduced to ($3,295.00) (from which you keep 80%!!!)

.....you make $2,636.00 on each of these sales!!!

And Dan’s and my experience is: quite a few customers want everything he has available. I get many orders for over $1,000.00 each. Look at how few of these sales it requires to recover your whole start-up cost and literally own this License for free!

Imagine, coming home from a night at the movies with your family, or coming in from your backyard pool, and finding one of these orders waiting for you in your FAX machine.....you made $2,636.00 while floating around in an inner tube in your pool!!!! Well, you do not have to “imagine” having such a business, such a lifestyle -- you only have to act on this opportunity while it remains available to you. Don’t envy me. Join me

You Even Get A 21-Day Free Inspection
Satisfaction Guarantee

When you acquire this Marketing License, you have a full Twenty-One Days to inspect everything provided to you, review the Manual and other instructions, see your customized Web sites in full operation, and evaluate all your marketing tools and opportunities. Anytime during those 21 days, you may opt to cancel your License and return everything for a full refund and cancellation from any subsequent payments due. This is a simple, straightforward guarantee backed by 100% refund on request

FREE: Additional Offer For
Earliest Decision-Makers.....

The first 7 Licensees to sign up will get the complete “Mother of all Offers”. That’s right, one of everything in both catalogues, totalling over $7,000 in stock. This means you can gain intimate knowledge of the products you are selling, not to mention the knowledge itself, or the opportunity to sell the products outright and make 100% profit. The choices are yours. I’ll repeat that. In case you think you’ve gone crazy, be one of the first 15 Licensees to sign up and I will include one of everything in both catalogues (mine and Dan’s) – that’s over $7,000 in stock (retail value).

But you must ACT NOW if you want to one of the first 15 Licensees issued.

I want you to have the confidence and security of knowing that I am personally willing to assist you and personally concerned with your success with this License. Obviously, I don’t have to do this. And taking this time out of my schedule is significant for me. But I’m glad to do it, to be as supportive as possible. Also, by being a Member of the Program, you can fax or e-mail your questions to me at any time. However I can help you, I will. You are not alone with this Licensing Program. But again, due to time constraints, this Program can only be offered to the first 15 to sign up.

Let’s summarize:

#4, #5, #6, #7 and #8 combined is like having an entire “store” set up for you, with some rich uncle paying 90% of the cost for you!

I think Dan Kennedy is to marketing information what Michael Jordan is to basketball. This is “brand power” and “personality power” of immense value. If you agree and want to be one of an exclusive group of Licensees who will profit from this unprecedented association, here’s what you need to do next:

I look forward to issuing you a Marketing License. I can definitely say this: if I hadn’t already acquired the rights to sell these products and use these tools and profit from the “Brand Names” and I got this letter sent to me, I wouldn’t hesitate for even a nanosecond! I’d be racing to fill out the paperwork and secure one of these Licenses. Racing!

Sincerely,


Mal Emery

P.S. If you’d like to see Dan Kennedy’s the On-Line Catalogue you’ll get a “clone” of, you can go to www.malemery.com/dk.

P.P.S. It’s just a matter of time before Dan either withdraws this Licensing opportunity or significantly increases the Licensing Fee.

P.P.P.S. And keep in mind that to take advantage of the $10, 000.00 deferment or the $24,000.00 worth of free fulfillment and to receive “the Mother of all Offers” (one copy of everything over $7,000 value) you must sign-up no later than the Expiration Date stamped on the Registration Form and be one of the first 15 to join. (That is if Licenses are still being offered). Submit your paperwork now before you lose out.