Tag Archives: Copywriting
The Universal Law of Leverage: The Biggest Difference Between People Who Have Money and People Who Don’t
Archimedes said “Give me a lever long enough and strong enough and I can move the earth.” The fine art of leverage, the ability to do more with less is what I believe to be the critical distinction between the people in the world who earn a moderate, mediocre income and the people in the world who earn a massive income.
Killer Copy Won’t Work Without a Killer Order Form
Right here with order forms is where a lot of the best copy on the planet falls apart. Most are boring, not persuasive, and just plain ugly. Seems to me people, even experts, put an enormous amount of effort into writing the copy but little or none into arguably the most important aspect of killer copy, and that’s the order form.
How I Started From Scratch a Multi-Million $$$ Business for Peanuts, Destroyed My Competitors and Ended Up with 50,000 Highly Responsive Clients and 10,000’s of Email Addresses
I’ve had lots of people try to knock me off over the years. They virtually copied what they thought was everything I did, only to quietly fade from the radar screen. Most times instead of getting upset by this blatant theft I just chuckled to myself, saw it as the ultimate compliment and waited and watched while they got a VERY expensive learning experience.
Find things that people want that are not EXPLOITED properly… the simplest wealth secret. PLUS that dirty rotten marketing trick that is going to upset a lot of people
I’ve made a pastime and fortune of “EXPLOITING” markets better than my competitors. By that I mean I’m always looking out for a product or a service that is doing “well” in spite of the quality of the marketing.
The Biggest Copywriting Secret of All Time and Also One of The Biggest Mistakes People Make
There’s been a big response to my “grumpy and frustrated” nudge last week. All of it positive and taken in the manner it was meant. However, even though I got to lay around a pool at a resort in Phuket, sipping cocktails and being molly coddled by copious amounts of staff who it seemed their only purpose in life was to make you smile, I’m still grumpy.
