Last week I told you to be yourself, as part of my 17 Point Checklist to getting your client’s and prospect’s attention. This is the same checklist that I myself use before I send out any direct mailing material.
Some say the era of direct marketing is over, but those are some who are missing out on the big slice of the cake that direct marketing provides.
Here I’m going to analyze advertising mistakes that I believe 98% of all business owners are making so you can understand and avoid the same pitfalls.
Continuing on from last week’s rant, here’s…Millionaire Wealth Secret #2. It’s these secrets, above all others that I’m sharing here, that have provided me with a lifestyle most people only dream of.
If you really want to have the odds stacked in your favour, identify the areas of ‘highest probability’ and concentrate your efforts there!
Right here with order forms is where a lot of the best copy on the planet falls apart. Most are boring, not persuasive, and just plain ugly. Seems to me people, even experts, put an enormous amount of effort into writing the copy but little or none into arguably the most important aspect of killer copy, and that’s the order form.
Recently, I was listening to a Dan Kennedy CD. Most of you should remember Dan. He’s that American guy who’s desperately trying to be like Mal Emery in Australia. Anyway, Dan was asked what one tactic above all others he would use to create wealth. His instant response was “An Outrageous Offer”. No arguments from me, I’ve known and implemented this strategy for years.
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