A Secret Selling Weapon…

Here is something I figured out early on in my business career although I didn’t have a name for it way back then. Today I know it as “positioning” more particularly positioning you and your business as the only logical choice for your clients and prospects to do business with… in spite of any other likely competitor.

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The Inference Is That It Would be Foolish to…

We all have dreams but what defines a goal is simply that the dream now has a date attached.

The most common reason for business owners and their businesses to not reach their goals is NOT through a lack of desire but that they simply haven’t defined the goals clearly.

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17 Ways to Ramp Up Profits – Mailing Lists

Following on from last week, here’s…
17 Ways to Ramp Up Profits – Mailing Lists

Last week I gave you a valuable 17 Point Checklist to getting your client’s and prospect’s attention… This is the same checklist that I myself use before sending out any direct mailing material.

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Crisis Exposed! Recession Proof Your Business and Income

            Unless you’ve had your head buried in the sand over the last couple of months, you will have heard the hype on the media about an impending recession, if not depression affecting Australia.
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Just What Australia Needs!

Here’s my advice for anyone in Australia putting their hopes and dreams on any good that might come their way via the 2020 Summit. DON’T! For those of you in Australia who have been hiding under a rock recently or are from overseas and have no idea what the ’2020 Summit’ is, I’ll give you an ever so brief description.

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“People Are Down on What They Are Not Up On” – Zig Ziglar

Clearly what Zig meant by that is when you know little or nothing or are not totally conversant with the COMPLETE in’s and out’s of something you tend to knock it.

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