It’s 7.36am Monday the 12th October
I am sitting at one of my favourite breakfast haunts; I am trying to be healthy for a change and I’m skipping the gin and tonic and having an egg, spinach and ricotta quiche for breakfast (yeah real men do eat quiche) and the mobile phone rings.
The only purpose of a business is MARKETING and INNOVATION. Everything else that a business does costs you money… doesn’t make you money. So first you innovate then you market by telling the story which of course, is exposure. More importantly, the RIGHT exposure.
Measure Twice, Cut Once
I promised to give you a valuable 17 Point Checklist to getting your client’s and prospect’s attention… Why? Because in difficult times like ours, there will be a direct correlation between your success, and your ability to get your client’s or prospect’s attention.
Only Run “Offer Based” Advertising.
I just cannot comprehend the point of advertising without an offer to respond to.
In case you haven’t realized, in most states it’s Yellow Pages time again… Now, I am a big fan of the Yellow Pages, if your prospects show up there looking for your product or service.
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Money Back Guarantees and EXTRAORDINARY Money Back Guarantees
Right here with order forms is where a lot of the best copy on the planet falls apart. Most are boring, not persuasive, and just plain ugly. Seems to me people, even experts, put an enormous amount of effort into writing the copy but little or none into arguably the most important aspect of killer copy, and that’s the order form.
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