Most of you would have heard of mail order veteran Melvin Powers, the distributor of “Think and Grow Rich”, hard copy. What you may not know about Melvin is he made a fortune out of simply changing the titles of books. Strangely enough that’s all he changed to turn them into best sellers. Without exception these books have failed previously.
I’ve written sales copy that’s turned over millions of dollars, in some cases year after year. The term I use to describe sales material like this is INTELLECTUAL EQUITY. Without doubt learning this skill has been the most rewarding $$$, than any other skill I have ever acquired in my life. Here’s some tips to help you do the same.
I heard recently where the word “Chunder” originated; believe it or not it came from the tall sailings ships of bygone days. It seems when a sailor at the top of the mast became sick he would yell to those below “Watch Under” hence the phrase “Chunder”. I don’t know if the story is folk law or fact but I do know the 9 Outrageous Marketing Tips below are fact. Read them and Use them.
Believe it or not, provided it doesn’t rain, there should statistically be 60 people there to bid you farewell … at your funeral.
What makes a guarantee extraordinary? Well first let’s look at conventional guarantees. A conventional guarantee is designed to alleviate loss to the customer, in the case of a product or service, within certain limits. Straight forward. And the kind of guarantee most businesses offer.
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