Me again folks with Part #4 of why panic in difficult times won’t help you and how in fact to ensure your least and last affected, not first and most affected in business by a difficult economic climate – a competitor wanting to gatecrash your party or anything normally considered out of your control.
Me again folks with Part #3 of why panic in difficult times won’t help you and how in fact to ensure your least and last affected, not first and most affected in business by a difficult economic climate – a competitor wanting to gatecrash your party or anything normally considered out of your control.
Me again folks with Part #2 of why panic in difficult times won’t help you and how in fact to ensure your least and last affected, not first and most affected in business by a difficult economic climate – a competitor wanting to gate-crash your party or anything normally considered out of your control.
So why does panic descend on people like a pandemic virus? As an aside I needed to see my doctor recently about something, only to be told I’d need to wait days for an appointment. In fact I never got to see my doctor, I had to see someone else at the practice.
Although not commonly known, McDonald’s got the idea of drive-in, drive-thru windows from banks. I suspect it came from some wise McDonald’s Exec sitting in a line of cars waiting to make a deposit at the bank.
The only purpose of a business is MARKETING and INNOVATION. Everything else that a business does costs you money… doesn’t make you money. So first you innovate then you market by telling the story which of course, is exposure. More importantly, the RIGHT exposure.
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