Tag Archives: prospects

Does Mr Wonderful really exist?

Don’t read this post if you’re easily offended! However if you enjoy a laugh and don’t take things too seriously you’ll probably get a giggle out of it.


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The truth about testimonials and my top 9 tips…

“Do you ever ask yourself “What else could they want?”

You know the scenario…  You have a great product that’s going to do exactly what you say it will – in fact you are so sure of it you offer your prospects an Iron Clad Guarantee.   And yet…


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Panic Won’t Get You Anywhere – Part 4

Me again folks with Part #4 of why panic in difficult times won’t help you and how in fact to ensure your least and last affected, not first and most affected in business by a difficult economic climate – a competitor wanting to gatecrash your party or anything normally considered out of your control.


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Panic Won’t Get You Anywhere – Part 3

Me again folks with Part #3 of why panic in difficult times won’t help you and how in fact to ensure your least and last affected, not first and most affected in business by a difficult economic climate – a competitor wanting to gatecrash your party or anything normally considered out of your control.


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Panic Won’t Get You Anywhere – Part 2

Me again folks with Part #2 of why panic in difficult times won’t help you and how in fact to ensure your least and last affected, not first and most affected in business by a difficult economic climate – a competitor wanting to gate-crash your party or anything normally considered out of your control.


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YOU Choose to Limit or Expand your Income

Although not commonly known, McDonald’s got the idea of drive-in, drive-thru windows from banks.  I suspect it came from some wise McDonald’s Exec sitting in a line of cars waiting to make a deposit at the bank.


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The Only Purpose of a Business is…

The only purpose of a business is MARKETING and INNOVATION.  Everything else that a business does costs you money… doesn’t make you money.  So first you innovate then you market by telling the story which of course, is exposure.  More importantly, the RIGHT exposure.


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