Me again folks with Part #2 of why panic in difficult times won’t help you and how in fact to ensure your least and last affected, not first and most affected in business by a difficult economic climate – a competitor wanting to gate-crash your party or anything normally considered out of your control.
Although not commonly known, McDonald’s got the idea of drive-in, drive-thru windows from banks. I suspect it came from some wise McDonald’s Exec sitting in a line of cars waiting to make a deposit at the bank.
The only purpose of a business is MARKETING and INNOVATION. Everything else that a business does costs you money… doesn’t make you money. So first you innovate then you market by telling the story which of course, is exposure. More importantly, the RIGHT exposure.
So you want more clients and customers? You want to make more money and be more successful?
It’s not about Good or Bad Economic Conditions…
What it is about is value. More importantly how much value you deliver to your market place. Viable, tangible, legitimate business success is always based on the market’s assessment of the value you deliver and a reflection of that value.
Benjamin Franklin was once asked by the Mayor of a small town for a financial donation to help them buy a bell for the Town Square.
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