Here is something I figured out early on in my business career although I didn’t have a name for it way back then. Today I know it as “positioning” more particularly positioning you and your business as the only logical choice for your clients and prospects to do business with… in spite of any other likely competitor.
Don’t read this post if you’re easily offended! However if you enjoy a laugh and don’t take things too seriously you’ll probably get a giggle out of it.
The most important thing is your business is your list of clients and your relationship with them.
This is about building a client database, what I call your herd, and creating a long term relationship with them.
Right. Now, last week I promised to give you my first Recession Busting Secret, entitled “First Put Your Efforts Into Your Existing Clients, and Solidify Your Base!” So let’s get started.
It’s very rare for someone to attend one of my seminars not to have his or her eyes opened to the fact that there are more hidden profits unbanked in most businesses than ever actually gets banked.
It’s always nice to know that sometimes dispensing advice is met with a positive a result. You’ll remember in some previous rants I revealed some great strategies for “never paying retail again” for anything and even “how to save thousands of dollars buying a car”.
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