No one likes to admit that they’ve invested time, energy, and money down a path that leads to nowhere in a business sense. Instead they stubbornly cling to the notion and persevere in the hope of making something work.
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It’s a fact that business these days is more competitive than it’s ever been. To stay alive, you can’t just offer a quality product at a fair price. You have to know how to market effectively. And, as you know, marketing goes hand in hand with advertising.
Probably the least understood, yet most profitable form of marketing is joint venturing. It never ceases to amaze me how many people miss huge opportunities to make windfall profits simply by doing joint ventures with companies who have customers or products similar to theirs.
1. Hit The Lottery. The odds of winning last week’s Saturday Lotto were: 1 in 8.145 million chance, that’s 8,145,000.00 to 1. It’s a plan, but not much of one.
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That’s an alarming stat’ that I can guarantee within only a few percentage points,
NEVER buy a business without having a list of clients; customer names, addresses, telephone and fax numbers and email addresses, or the ABILITY to get them!
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